Copywriting - Online Promotion Beats Traditional Ten-one

Online Promotion Beats Traditional Ten-one

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?

The Press Release

Sure, press releases can bring you attention, but it takes a lot of time to gather specific media or radio/TV producers' names. When I wrote "The San Diego Media Resource Directory" that took 50 hours to research, I had to also keep the media list up- to-date, ask editors and radio producers by phone how they wanted their releases. Some prefer fax, others email or snail mail.

You waste your efforts if your release doesn't go the right person. Many authors make the mistake of sending the release to the book editor. He gets hundreds each month, and will pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen.

Another problem is the sheer numbers of releases you send out. Don't relax after you send one or two releases. Think in terms of at least five a month. Ninety-five percent releases are ignored and tossed into the round file. Why? For many reasons, but check to see if you include a compelling heading, a human- interest story, a list of how-tos, or a present-time news analogy.Ask yourself, " Is it under one page, double-spaced? Did I construct. organize and freely give the solutions that my book or service offer for my readers' problems?

Your news release should not be about your book, but give actual solutions the media readers and radio audiences can use. My first published press release responded to an article on the editorial page about the "Three R's." My headline was "School Need to Teach the Fourth Rā?"Rapid Reading. After discussing the background problems of reading circles, I included the benefits of rapid reading, and gave nine how-to solutions. The publisher not only loved the article, but also came personally to my home to take my picture. I used the piece for marketing to corporations.

Most people don't realize the purpose of the press release is to attract the editor by the collar, so he or she will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book- coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a two-year period.

Giving Talks, Seminars and Presenting at Expos

Creating a talk takes a lot of time. You must practice it at least two times before you deliver it. You must discover resources to find organizations to present to. Many of them don't pay their speakers. You may say that's OK because I will sell books. Yes, you'll sell a dozen or maybe more, but think of the huge effort it took to get there. Consider travel time, traffic, clothing upkeep, and schlepping all those heavy books around.

Like myself, you may present a talk or seminar to a corporation with big hopes of selling your products. When they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can negotiate and leverage with meeting planners and top executives for higher paid presentations.

The biggest disadvantage? You must wait for decision makers to accept and schedule you--that could be six months or more. Think of the time invested in marketing materials such as the One-Page, videos, and meetings. I left this venue because the time from presentation to fruition took several in-house meetings before a decision could be made.. I knew there was a better way! But was it expos?

Speaking at Expos or maintaining a booth takes many hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decorating the booth, presenting a drawing, and bringing in products to sell.

Speaking can bring you a few book sales, but people passing by your booth are usually just looking. Even when I gave free mini seminars every 2 hours, and passed out free tickets ahead of time, not many bought books. Giving out hundreds of flyers with free seminar offers brought few results too.

Yes, I did get on a talk-radio show and eleven people showed up at my Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free eNewsletter, The Book Coach Says...," but clients did not bang down my door to use my talents.

I figure my prep and floor time was 44 hours for just one expo. With sales under $350, I'd say that was slave labor.

Think of Your Promotion Time and Budget

Most one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. But do they bring results?

Aren't sales what we should count? Before the sales roll in however, you need to create a foundation--"a plan"--of what you want to promote, what money you want to make from it monthly, how much time you are willing to give it, and how you will get the word out to your target audience. This takes a little time, but is worth it.

If other marketing and promotion campaigns have brought few book sales, have left your wallet thinner, wasted your valuable time, or left you with a garage full of unsold masterpieces, you may now to ready to set up your book's virtual marketing machine--the Internet.

Online Marketing Can Produces 10 times your Profit in Just Five Months

Rather than a shot gun approach, I suggest you use this one favorite and highly successful Online marketing technique. This one approach has increased my own Web site sales more than 10 times in five months, from $75 in August to $2265 in December. In 2002, the sales averaged around $3000 a month. And, this is just the beginning!

Whether you have a Web site or not, you can apply your writing ability to produce short information-packed articles to submit to hundreds on Online ezines, whose readership of thousands, even hundreds of thousands, will read each article you submit..

Since you will include your signature box at the end of each article with your book title, your email address, free offer, and benefit statement, people can get in touch with you and possibly become buyers. After reading seven or so articles , readers will be likely to buy.

The articles, your eReports, and books all help promote your service too.

When you have written a well-constructed article, giving real information and how-tos, you will attract these potential buyers to the site where you books are sold.

Getting Started

First, create five to ten articles from 500-1200 words, possibly excerpted from your book, or how-to's on your subject. Join the Online Revolution by subscribing to several opt-in ezines. As soon as you subscribe, you'll receive one or more articles a day. First, subscribe, then you can submit. Try aabusiness- subscribe@yahoogroups.com.

Take time to read other people's articles to see what format and content they use. This Online research is worth gold, because you will now be able to model your articles after others and get what you write published, so thousands can learn from you too.

Invest in Some Promotion Time

While we need promotion, how much time do we actually put into it? I'd say I put around 5-7 hours a week into submitting articles.

Write several articles and submit one or so a week. I started submitting to only five ePublishers of the opt-in ezines. Even in the first week, several publishers used my article "Sell More Books with a Powerful Back Cover." At the end of the article, I put a link to a product "How to Get Testimonials from the Rich and Famous" in my signature box, bringing increased sales.

The usual promotion investment for big results is 90% of your time. With Online, it's far less, and you'll even have time for a long-needed vacation to some Caribbean island.

For Online promotion, you will invest minimal time for huge results. If you are a newbie, but want to know more about this technique, read a book on the subject, investigate a book coaching Web site, get a coach, take a teleclass on this subject, or if you are unable to participant, order teleclass cassettes.

Build a strong foundation, automate sales fulfillment, and your business will run itself!

Online Promoting is Easy, Convenient, and Profitable

Better than press releases, book reviews or book signings, you can create and promote articles conveniently right from your office or home. Give this a method a chance. You'll only be sorry you didn't do it sooner!

About The Author

Judy Cullins: author, publisher, book coach - helps professionals manifest their book and web dreams.

eBook: "Ten Non-techie Ways to Market Your Book Online"; www.bookcoaching.com/products.shtml.

Send an email to Subscribe@bookcoaching.com

FREE The Book Coach Says... includes 2 free eReports; judy@bookcoaching.com

Ph:619/466/0622

Created & Maintained by Empower! CMS Web Sites

Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter

| 1 | 2 | 3 | 4 | 5 | 6 | 7 |

Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Others, however, are not. For every great website out there that grabs its customer's attention and holds it, there are hundreds more bad ones that don't. Despite their best efforts, many businesses are losing money daily due to the poor performance of their company website.<...(related: Copywriting)

How To Develop A Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's just advertising, and when you turn them off, they're often off for good.So, with this in mind, creating a news hook for your press release and media plan in general is probably the most important thing that you can do. But, how do you do it?A...(related: Copywriting)

9 Tips For Great Design Of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fa...(related: Copywriting)

Power Keys To Writing Power-packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-eff...(related: Copywriting)

A Little-known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someo...(related: Copywriting)

Copywriting And Your Five Senses
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your custom...(related: Copywriting)

Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site.However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.Here are some ideas on how to use testimonials effectively:1. Do not fake itYour testimonials should be believable. The best way to make them believable is to not make them up...(related: Copywriting)

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next task is to effectively convey our message.Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That's why it would be a wise decision to learn some copywriting techniques.Don't worry! By following these simple rules will make copywriting easier and more profitable for your business.Be...(related: Copywriting)

7 Easy Tips On How To Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your sales letter. Are you asking your prospect to subscribe to your mailing list? Or is it to make a purchase? Lead your prospect to the conclusion you want by making your offer sound really attractive (eg. give valuable bonuses) and making it easy for him or her to take action.2. Get help in spotting errors. It's tough to have a 100 percent perfect ad copy. Solve this problem by giving a reward to your readers who spot more than five errors in your ad copy. Alternatively, ask your personal friends to help you to check for errors and buy them lunch!3. Give a percenta...(related: Copywriting)

The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requi...(related: Copywriting)

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web...

- Give or take, my job as a copywriter...(related: Copywriting)

Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)The debate was originally sparked by a comment a very well-known Fortune 500 "guru" made about Armand Morin's AudioGenerator.com.I love it, because debate ignites passion, provides insigh...(related: Copywriting)

Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe some web content. You've done all your research, and you're staring at a blank computer screen. You want to look good in print. You want to put your "best foot forward." And, of course, you want to make a barrel full of money.Well, you're going to have to pick one, because you can't do all three.Not, that is, if "looking good ...(related: Copywriting)