Copywriting

Copywriting - Articles & Information To Help You With Copywriting

Revealed: The $12,500 Copywriting Formula


Copywriting

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?

Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that the key to writing a sales letter is that the job of every paragraph is to make the reader want to read the next paragraph.

Use this as a skeleton when you write ads and then go back through your ad to make sure you've covered all nine points in the right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"

2. INTEREST - List the benefits of your product or service. Acknowledge their problem while showing you have the solution. Show that you've been where they are and you can help them.

3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.

4. PROVE - Show testimonials with full names and cities or countries. Offer a risk-free guarantee.

5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.

6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.

7. ACTION - Ask for the sale. Make it simple.

8. WARN - Let them know the pain they'll experience if they don't use your product. i.e. If you're selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that's true. Don't lie.

9. NOW - Tell them why they should buy right now.

That's it. Now you've got the skeleton that the best copywriters in the world use. If you want more information on copywriting from Brian Keith Voiles go to: http://www.nmmastery.com/admagic/index.shtml

About The Author

Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails","How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..."

mailto:webmaster87-5956@autocontactor.com

www.NetMarketingMastery.com







Created & Maintained by Empower! CMS Web Sites

Host2Sell Web Hosting   |   Emarketing Workshops   |   Site SEO Review   |   FREE Newsletter

South Africa's Top Sites




| 1 | 2 | 3 | 4 | 5 | 6 | 7 |











10 Tips For Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales let...(related: Copywriting)


How To Make The Most Of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't ? a commercial imperative.Because the copywriter's audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they don't necessarily love to write about toilet paper and real-estate. Copywriters ? in particular website copywriters ? write because it's their job. And like any job, copywriting has very defined objectives and parameters which determine how the copywriter works, and the kind of material they produce.So,...(related: Copywriting)


Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?If your first list looks anything like your second, chances are you're mistaking features for benefits. As a result, it's likely that your ma...(related: Copywriting)


42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offlineover my lifetime. I have read excellent ad copies thatmade me buy right away and some that may have hada decent product, but had a poor ad copy that turnedme away.Now that I am in business, I have written some of myown ad copies. Some of them have worked, some ofthem have bombed. The key is to keep changing andtesting your ad copy, don't just write one and thenstop. I don't have a college degree in copywriting, butI know to learn from the mistakes and never give up.Below I've made a list of 42 deadly ad copy sins thatI've made over the years and that you can learn from:
  • no compelling headline
  • no believable testimonials
  • no sub headlines
  • no attractive benefits
  • no features
  • no strong guarantees
  • no asking or answering ques...(related: Copywriting)

    Its Not What You Say But How You Say It
    Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.But is it really ALL about words? I mean, just words? No.Some copywriters claim that graphics, formatting and photographs should NOT be added to a salesletter because they distract. They can take the reader's focus away ...(related: Copywriting)


    How To Get Instant Attention
    Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and I want that kind of attention? Probably not. What most of us want to do ? especially with our writing ? is to make a positive impression that stays with the reader.That's the reason I wrote the little book "Words That Stick"?to help writers create impressions that stick to a reader's memory like duct tape.So, here are five ideas to help you attract attention:1. Begin with a unique headline. Some of my favorite headlines are slightly incongruous, or create curiosity. That's what forces me to read more. Example: "Cold wave linked to temperature."2. A second headline te...(related: Copywriting)


    Copywriting Businesses - How You Can Get Started
    Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been e...(related: Copywriting)


    Writing Suitable Copy For The Press
    Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.My lesson occurred recently upon reading an inter...(related: Copywriting)


    Copywriting And Your Five Senses
    In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your custom...(related: Copywriting)


    The Truth About Negative Commands (dont Read This!)
    Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because...(related: Copywriting)




    Google




    Writing Benefit-driven Web Copy ? 4 Steps To More Sales
    You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article...(related: Copywriting)

    7 Formulas For Articles That Get Read!
    Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)So how can you make your article interesting and engage your reader? It's all about the ANGLE. First pick your topic. For example, let's say your topic is something boring ... "car wax." Now, here's where many people start writing.Stop! You need an angle! What aspect of car wax do y...(related: Copywriting)

    Engage Your Customer ? Write About Benefits
    Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?If your first list looks anything like your second, chances are you're mistaking features for benefits. As a result, it's likely that your ma...(related: Copywriting)

    site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Copywriting