Should You Use Testimonials When You Create A Web Site?
|
|
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?
The answer is "Yes" if they are done right.
When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site.
However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.
Here are some ideas on how to use testimonials effectively:
1. Do not fake it
Your testimonials should be believable. The best way to make them believable is to not make them up. A fade testimonial can ruin your credibility. Play fair, and get real testimonials from real people.
2. Be brief
If it's too long, your web site visitor probably won't read it. If you've got a super long testimonial, break it up into small sections and use it in different places.
3. Identify the person giving the testimonial
Ideally, use a full name and title, not something generic like "Happy Customer". Also, you get bonus credibility if you put real contact information so your web site visitor can actually reach the person giving the testimonial. Usually, the visitor won't bother, but they want to know that they could contact that real person and confirm the story.
4. Put testimonials throughout your web site
It is OK to have one page with all your testimonials, but you can't guarantee that a visitor to your web site will go to that page. Put one or two testimonials on each page throughout your web site.
Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterTop 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing m...(related: Copywriting)
The Power Of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full len...(related: Copywriting)
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of thoseprofessional copy writers who charge $5000 or more to write asimple sales letter? Or worse, have you laid down yourhard-earned cash for a self-proclaimed "professional" writer, andgotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying tocome up with compelling ad copy for that "killer" sales letter(you know, the one that's going to make you rich beyond yourwildest dreams?)... STOP!Why drive yourself nuts and give yourself a major headache tryingto train yourself to...(related: Copywriting)
Getting Paid For Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. Magazine and Journal Articles.These articles are at least twice the length of a typical web article, in-depth, highly focused on a topic, slightly academic and ethereal in nature, and often have...(related: Copywriting)
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.Although less than 2% of you reading this will ever "get it", every once in awhile we like to step into the lime-light if you will and provide you with where the real money is being made on the internet... if that's anything you'd be interested in.To sum it all up... It's copy. Now we are not saying copy someone's website word-for-word. Never do that. But what we are saying, is copy their business model. Copy their key words. Copy where they have incoming links. Copy their adwords campaigns. Research. Copy. Research. Copy....(related: Copywriting)
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Here they are...? You? Save? Results? Health? Love? Proven? Money? New? Easy? Safety? Discovery? GuaranteedSo how can these 'proven' 'new' words 'you' have discoveredbe used to generate 'results' and make 'you' more 'money'?It's 'easy.' 'You'll' 'love' the way you can 'safely'integrate them into your ads and sales letters. Plus,'you'll' 'save' thousands of dollars from burning a holethrough your pocket...(related: Copywriting)
7 Formulas For Articles That Get Read!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)So how can you make your article interesting and engage your reader? It's all about the ANGLE. First pick your topic. For example, let's say your topic is something boring ... "car wax." Now, here's where many people start writing.Stop! You need an angle! What aspect of car wax do y...(related: Copywriting)
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.
If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate 'audiences' you need to satisfy.
1. Make the reader feel he or she is in the right place
Every time someone clicks on a link and a new page b...(related: Copywriting)
Top 3 Rules For Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your produc...(related: Copywriting)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Copywriting