Copywriting - The Second Most Important Element Of Your Ad... After The Headline

The Second Most Important Element Of Your Ad... After The Headline

Hi {FIRSTNAME Friend},

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because?

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline? then they'll read your ad? but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page? and your opportunity is gone? FOREVER.

You need to apply offers differently based on the type of business you operate?

1. A service business with a high value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

Get the idea?

2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser etc) would approach things a little differently. Here's some examples:

Anyone who says there's no such thing as a Free Lunch hasn't read this letter

Free Ice Cream? simply present this offer in our store before (date) to collect yours

Free Haircut to introduce you to our new salon

Now you may well wonder? how can I make any money by giving everything away for FREE. The answer is simple.

You must identify the lifetime value of your customer. That is, how much does the average client invest with you over a lifetime.

To work it out, you need to identify:

a) Your average sale
b) How many times the average client purchases from you in a given year
c) How many years a client stays with you

For instance, if a hairdresser's average client...

- Gets a haircut from them 10 times a year.
- And stays with them for 3 years
- And spends $40 on each visit

That's 20 visits at $40 a pop = $1200. At a 50% profit margin, each client is worth $600 to them.

Suddenly a free haircut on a day you're not busy anyway... doesn't really seem so much does it?

Warmly,

Scott Bywater, Copywriting That SELLS

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money.

Here's the address: http://www.copywritingthatsells.com.au

Created & Maintained by Empower! CMS Web Sites

Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter

| 1 | 2 | 3 | 4 | 5 | 6 | 7 |

How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education isvoice. This is probably because it's tough to set general rulesfor something that's so personal to each of us. After all, thesame things go into building your copywriting voice that go intomaking you who you are!Personality, upbringing, environment, education, audience,purpose?all these and more go into forming your voice, n...(related: Copywriting)

Can 97% Of Netpreneurs Be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits!You don't know it yet, but in the next 5 minutes you are going to learntwo things that will enable you to command someone to do something anything ? and that person will do it without question. What's more, they'llthink it was their idea, not yours. Hypnotic Selling: Myth or Miracle?Dear unhappy business owner;Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!? Struggling with Your Marketing? Here's How to Fix That! (Read on!)? Who ...(related: Copywriting)

How To Write A Direct Mail Fundraising Letter (four Tips For Fund Raising Success)
1. Address your reader as a friend, not as "Friend."When was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of hi...(related: Copywriting)

The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I'm talking about "you.""You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless the reader regards himself as the target of y...(related: Copywriting)

Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secretsthat make people buy, your efforts in websitepromotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more money. They maywant to start their own business, get a higher payingjob or invest in the stock market. This will makethem feel successful.2. People want to save money. They may want toinvest for the future or save for a big purchase.This will make them feel more secure.3. People want to save time. They may want towork less and spend time enjoying life's plea...(related: Copywriting)

Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the wor...(related: Copywriting)

7 Essential Tips For Reviewing And Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 ess...(related: Copywriting)

7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in yourweb site or marketing campaign. It will introduces yourproducts or services to your visitors and how people react(buy, bookmark, leave) is 80% entirely depends on yoursales letter.Below, I will show you how to make you sales letter aCompelling, Non-stop, 24/7 cash generating machine!1. Tell a good story in your sales letter.Every body loves a good absorbing story, with a good storyyou will create empathy with them.Give story that relates to your reader's situation, T...(related: Copywriting)

How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education isvoice. This is probably because it's tough to set general rulesfor something that's so personal to each of us. After all, thesame things go into building your copywriting voice that go intomaking you who you are!Personality, upbringing, environment, education, audience,purpose?all these and more go into forming your voice, n...(related: Copywriting)

How To Start And Sustain A Career As A Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writ...(related: Copywriting)