7 Simple Steps To Spy On Your Online Competition And Acheive A High Page Rank
|
|
My Grandfather ran a small Grocery Store and when you wouldask him a Question about his Business he would laugh andreply does Macy's Tell Gimbel's. (At the Time Gimbel's wasa major Competitor of Macy's in the New York DepartmentStore Market.) Well if Macy's were on the Internetback then they could be telling Gimbel's a lot. If Gimbel's knew which tool's to use and what steps to take to 'spy' on Macy's.
All Examples are based on the search term 'buckwheat pillows' I do not sell 'buckwheat pillows',but I did recently order some online.
1 - Who is Number 1 for the Best Keyword.
Go to Yahoo, MSN and Google Type in "buckwheat pillows"see who your Top competitors are. You may want to look atthe top 5 or 10 for results for Yahoo, MSN and Google, Do they overlap, Is someone number 1 in all 3 Searches or are they different. Which result Appears most often in the Top 3, the Top 5, the Top 10. Pick one of your Top competitors and see what else you can learn. Let's use http://www.l-oma.com/ for this example.
2 - What Keywords does use http://www.l-oma.com/ and how often.
The Meta Tag Analyzer tool will tell you which keywordsappear on these pages and how often. Just go tohttp://ewguru.com/tagtool and type in www.l-oma.com andclick submit. You will get a Report. The Top of theReport contains information on the Title, Description andKeyword Meta Tags we will use these later now scroll downuntil you see the Report Heading [The Keywords Found onPage]
This Heading tells you the Keyword Density for the Keywordsand Keyword Phrases on this Page. You will noticethe Keyword 'Pillows' appears 3.76%, 'Buckwheat' 3.29% and'Pillow' 1.88%. You will also see that the Keyword Phrase 'buckwheat pillows' appears 2,88%. A Keyword density of about 3% is just about right for your Target Keywords and Phrases.
Now Scroll up a little you will see the Heading [Keywordsfound in the IMG Alt tags] The Alt tag of an image is thetext a user sees when the Image can't be displayed. Inthis case they are not using Alt Tags. They could improveslightly by adding Alt Tags to their Images. Maybe for thePillow they could place 'Enjoy this Comfortable BuckWheat Pillow' in the Alt Tag
Scroll up a little more and you will see the Heading[Keywords found in the Anchor tags] This tells whichKeywords are being used with there Hyper Links. Keywords in the Anchor can help your ranking. Perhaps they could have said 'Order Buckwheat Pillows' instead of just 'order'.
3 - Title Meta Tag
Let's keep working with the Report from the tagtool. Scrollup the page a little and you will see [Meta tags analysis].and [Meta tags report for:http://www.l-oma.com/index.htm]The First Entry under Both these Headings is Title. Thisis the Title that appears between the title and /title HTMLTags in the Header. The Report tells you the actual titleis 'Quality Buckwheat Pillows Handcrafted in Maine by L-OMA'
The 2nd Heading tells you The Title relevancy to pagecontent is 89%. Yahoo, Google and MSN like this to be fairly accurate. 89% is pretty Good 95% or higher is Ideal.See http://ewguru.com/hbiz/perfectmatch.html for a Quick Lesson on how to get that number to 95% or Greater
4 - Description Meta Tag
The Next Entry under [Meta tags analysis] and [Meta tagsreport] is Description. Think of this as a Summary of whatis contained on the Page. This is also what Google, Yahooand MSN Display when you're listing appears. Ideally theDescription should match perfectly with what is on thePage, in this Example this tool won't measure theDescription because it is over 200 Characters Google, MSNand Yahoo use between 150 and 200 characters in there Listing for this result.
Look over there Description it uses the Keyword Phrase'Buckwheat pillows' 3 Times. It uses the Company NameL-OMA. Notice too that it uses lots of word like Neck,Spine and sleeping that appear in the Keyword DensityReport. The Description is Excellent as it is aims squarely at their target Market.
5 - Keywords Meta Tag
Keywords is the 3rd Row in both the [Meta tags analysis].[Meta tags report]. You get to see the actual Keywordsthey want to be indexed under and how well this pageMatches. They got an 84% match which means out of the 19Keywords they chose only 84% or about 16 Appear on thisPage. Look at their Keyword List
[buckwheat pillow, loma buckwheat pillow, l-oma, back pain,pillow, headache, snoring, neck pain, migraine headache,sleep apnea, tension, muscle pain, stress, buckwheat hull,Maine]
You may want to type in some of their Keywords into Yahoo,MSN and Google and see how they did for those keywords and phrases.
6 - Link Tool (http://ewguru.com/linktool)
To Find out a Little more about www.l-oma.com go to theLink tool and Type in www.l-oma.com and then click.You will Notice that they have 16 Backwards links fromGoogle, 312 from Yahoo and 3 from MSN. Click on 312 underYahoo and you get to see who is linking to them. Likewiseclick on 16 under google and 3 under MSN to see who theylist as Back Links. Can you get links from these web sitestoo.
7 - What Other Keywords to use
The Keyword Suggestion Tool is another Source ofFantastic Information. (http://ewguru.com/kw-suggestion)Just Type in your Keywords 'buckwheat pillows' and find outother Keywords you can use.
Go back through the steps with these new keywords andsee what else you can learn. You may want to target someof the Less Popular Keywords first to get your own High PageRank.
Mike Makler has been Marketing Online Since 2001.
Subscribe to Mike's Newsletter here http://www.ewguru.com/hbiz/list-sign-up.html
Get some useful Free Downloads Here: http://trafficninja.com
Some more Articles from Mike: http://weeklytipsandtricks.blogspot.com/
Copyright © 2005-2006 Mike Makler: all rights reserved.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterOptimize Your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in ...(related: Search Engine Optimization)
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.This does not mean it's punishment for anything the webmaster did with their site, such as using Spam or anything like that. The probation likely don't apply to the web site, but instead to backlinks. After the link stays...(related: Search Engine Optimization)
Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!
Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - con...(related: Search Engine Optimization)
20 Ideas For Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".For clarification on these type of issues, let...(related: Search Engine Optimization)
How To Get The Ranking You Always Wanted!
Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages. There should be more text content then HTML content. You should avoid programs such as FrontPage or Dreamweaver. Such programs will add coding that isn't necessary and also they may add coding errors. The pages should validate and be usable in all of todays leading browsers (Internet Explorer, Firefox, Netscape, etc.). Also look at your web...(related: Search Engine Optimization)
Search Engine Optimization With Sitemaps
I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possibleI have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages o...(related: Search Engine Optimization)
How To Really Profit From Seo
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. I soon realized that being able to help business owners to get results from these optimization methods and strategies could also be amazingly profitable. I found out that customers are your ...(related: Search Engine Optimization)
The Search Engine Optimization Game Is Getting Tricky
For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are n...(related: Search Engine Optimization)
Seo - Google Sitemaps Explained
Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:
- Google is a innovative company always coming up with new ideas to keep one step ahead of the competition.
- Search Engines are the most important way that most webses generate new traffic.
- Google is the most important of the Search ...(related: Search Engine Optimization)
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there.For example, Google's Personalized search offers a fun and useful way for searchers to interact with part of the mysterious and closely-guarded Google search algorithm. You can set a search profile that's stored as a cookie on your computer. The easy-to-use Google profile interface allows you to pick specific topics that interest you. Once chosen and saved, you c...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization