7 Steps To Prepare You For The Local Search Bonanza
|
|
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market. According to some Estimates Local searches represent 20-25% of all Internet Searches either implicitly or explicitly)
1 - Local Content
Create a web site with a few pages that contain local content.
- If you sell Life insurance in Missouri you may want to have information on how to file a Dispute with the Missouri Department of Insurance.
- If you have mortgages you may want to discuss a Missouri State Government Loan Program for low income first time Home Buyers in Missouri
- If you sell flowers you may want to discuss the best time to plant Roses in St Louis Missouri
2 - Local Yellow Pages
Get Yourself listed in the local online Yellow Pages both free and Paid. Currently much of the local Search results for the Local Searches perfromed by the Big 3 Come from Yellow Page Listings
3 - Local City Guides
Get Yourself listed in the local City Guides both free and Paid. Currently much of the local Search results for the Local Searches perfromed by the Big 3 Come from City Guides.
4 - Local Blog
Get Yourself a Local Blog. If you sell Insurance in Florissant MO call your Blog 'Insurance-In-Florissant-MO' Try and Post one or 2 times a Week with topics relevant to your Local Market. See Step 1 for Ideas on what to post.
5- About Us Page
Create an About us page on Your Web Site. Make sure your about us Page has your Name, Local Information and the Products or Services you offer. An About us page can be as simple as
- About US:Mike Makler located in Florissant Missouri in North St Louis County Missouri offers Financial Services such as Life Insurance, Annuities and Mortgages.
- One or more paragraphs with inforamtion about You or your company.
- Contact US:
Mike Makler
Florissant MO, 63031
314 398-5547
6 - Contact Information on All Pages
Place you contact Information on All of your web pages. At a bare minimum include
- Your Name
- Your Company Name
- A Brief Description of Services Offered
- City, State and Zip Code (Street Address Optional)
- Contact Information (E-Mail Address and/ or Phone Number)
7 - Article Resource Box
When You Submit Articles you should create a Resource Box that includes the same information from Step 6 above. You should also have a Link to your web page.
About the Author
Mike Makler is a Financial Consultant in Florissant in North St Louis County Missouri Specializing in Real Estate Loans (Mortgages), Life Insurance and Annuities. To Learn More Call Mike at 314 398-5547 or Visit Mike's Web Page: http://ewguru.com/finance
Get Mike's Newsletter Here http://ewguru.com/fin-news
Copyright © 2005-2006 Mike Makler
[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterSeo Tips For Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let's start from the top:META Tags- Sorry, but Google doesn't read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one co...(related: Search Engine Optimization)
Linking For Fun And Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.
If you want your site to deliver lots of targeted search engine traffic (and who doesn't?) there are two equally important factors:
1) lots of keyword-rich, search engine friendly content
2) lots of relevant, incoming links from the RIGHT sources
For real success you need to cover BOTH of these strategies. Don't concentrate on one and not the o...(related: Search Engine Optimization)
Beyond Hits!
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
But the reports can be overwhelming - a confusing mass of graphs, numbers and URL's. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain?
Step 1: Knowing your markets
First, identify all the different types of visitor to your site, together with the reasons that they might be...(related: Search Engine Optimization)
Does Javascript Affect Ranking?
Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis.The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I had to visit each page and...(related: Search Engine Optimization)
20 Ideas For Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".For clarification on these type of issues, let...(related: Search Engine Optimization)
Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. Adult Internet Users conducted by eMarketer in early 2005. Google certainly achieves mass exposure and logically it's fair to attribute a first position ranking to gaining access to the masses.However, your success in search engine marketing should not be reliant on a single source of visitors. Although the convenience of focusing on Google is comforting in the whirlwind of new search and Internet technology, the outcome from it could...(related: Search Engine Optimization)
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What's optimization your ask? It's making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO...(related: Search Engine Optimization)
Building Link Popularity With Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have...(related: Search Engine Optimization)
Reciprocal Links To Boost Link Popularity ?
Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results. If you are have link on website with high PageRank (PR4+), you will benefit from it and your ranking will boost.Im recently looking at w...(related: Search Engine Optimization)
Search Engine Optimization For Blogs
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated web...(related: Search Engine Optimization)
Search Engine Faq
Why shouldn't I use a submission service that submits my site to 5000+ search engines?Some Company's claim that they submit your website to 5000+ search engines. The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines.Submitting your web page to these 5000+ search engines means, that you'll receive 5000 spam e-mail m...(related: Search Engine Optimization)
What Is Your Sales Message?
So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!Let's look at a simple way of changing that perspective of using a call to action.Dr. Jerry Teplitz in one of his lessons at a place I will call IBI. You can look at it as the Free Enterprise Forum through IBI Global, located at IBI GLO...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization
