Alert Marketing - Get Google Search Results By E-mail
|
|
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.
But Internet marketers can also use Google Alerts to help keep track of what's going on around the net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but more helpful to marketers is the possibility of creating alerts for the top 20 Google web search results.
By setting up alerts for your competitor's company, web site, brand, or product name, you can monitor search results for changes. Some results may indicate a new product launch, or perhaps a publicity campaign, and you will be able to make appropriate adjustments in your own business.
If you want to market an affiliate product through SEO, you can monitor the top 20 results for a search on that product. You will know if and when your site breaks into the top 20 results, and can watch it as it hopefully continues climbing to that first position.
There are other uses as well. SEO firms can monitor clients' results. Niche marketers can easily monitor both industry news and niche search results. You can even monitor search results for your best keywords and your own high ranking pages.
Google Alerts, though free, can provide valuable marketing intelligence to online entrepreneurs who take advantage of it.
About The Author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterSeo Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.* Specifying no title for your page *I cannot stress how important the title of a web page is. Failing to specify a descriptive, keyword optimized title will do untold damage to your ranking with the search engines. It is the equivalent to owning a shop and boarding up its windows. Ideally each page on your site should have a unique, content-specific title.* Excessive use of images or Flash animation on a page *If your web page has plenty of nice-looking graphics and eye-popping Flash animation and not a lot of textual cont...(related: Search Engine Optimization)
Website Optimization, Good Overall Optimization Is Key
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what the...(related: Search Engine Optimization)
Make The Search Engines Love Your Site
Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.1. Research keywords - Before you start to build your web site you should research your keywords...(related: Search Engine Optimization)
Directories And Their Importance For Search Engine Rankings
About directories:A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. For example a category may be called 'Home and Garden' and in this category there is list of links about home improvement and gardening. Directories consist o...(related: Search Engine Optimization)
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop. There is very low cost involved and the conversion rates are typically quite high. The people that are clicking on yo...(related: Search Engine Optimization)
Creative Search Engine Optimization ? A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tou...(related: Search Engine Optimization)
Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketin...(related: Search Engine Optimization)
The Value Of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your ser...(related: Search Engine Optimization)
Google Slavery...old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two c...(related: Search Engine Optimization)
Optimize Your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in ...(related: Search Engine Optimization)
20 Ideas For Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".For clarification on these type of issues, let...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization