Anchor Text Optimization
|
|
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
What is Anchor Text?
Anchor Text is the visible hyperlinked text that you see on the page, here is an example:
To read more about search engine optimization techniques, check out my Search Engine Optimization blog.
Here the words "search engine optimization" are hyperlinked to the hidden URL of http://seogirl.blogspot.com/. The words, visible, "search engine marketing blog" is the anchor text.
Anchor text should be used to indicate the subject matter of the page that it links to. If you use the example above, "Search Engine Optimization Blog" indicates to visitors that they can expect to find information pertaining to search engine optimization if they click on that link.
Why is Anchor Text Important?
Anchor text is one of the more important elements in influencing a Web site's position in search engine result pages (SERPS). Your anchor text should include important keywords.
If the anchor text technique is used properly it will enhance the relevance of the targeted page. The page containing the anchor text will also be enhanced to some degree because you will be using relative keywords.
Optimizing Anchor Text of Inbound/External Links
Keywords within the anchor text are equally useful from links pointing to your website from other websites. (Inbound links) If you are working on a link building campaign, it is suggested that you have several title and description options for the link pointing to your website.
If you supply a webmaster with something to copy and paste they are able to set your link up within a few minutes and you get exactly what you want as far as anchor text.
2005 NMS
Nicole St. Martin is a professional search engine optimization consultant currently working in the legal industry.
View My Blog:http://seogirl.blogspot.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterPay-per-click ? The Ultimate Tool To Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple. Create an interesting websi...(related: Search Engine Optimization)
Seo - Google Sitemaps Explained
Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:
- Google is a innovative company always coming up with new ideas to keep one step ahead of the competition.
- Search Engines are the most important way that most webses generate new traffic.
- Google is the most important of the Search ...(related: Search Engine Optimization)
How Msn And Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe butyou will understand after I explain.Prior to late 2004, Google undisputedly ruled the search engineworld. During the second half of the year things took a dramaticturn when Yahoo and MSN decided to challenge the Big G for someof their lucrative market share.Search engines are a big source of revenue especially when itcomes to advertising and for many this is their bread and butter.With the emerging prominence of both Yahoo and MSN, advertisershave more channels through which to advertise their goods andservices.What marks Google apart from it's two big rivals in this area isthe way they display their ads. They deliver their ads through asystem called Adwords which is unobtrusive to viewers. The adsare pl...(related: Search Engine Optimization)
How To Improve Your Search Engine Positioning And Increase Traffic Today
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it. The following suggestions have been proven to increase website traffic and will be effective in getting you more customers. However, before implementing these tips into your website promotion ...(related: Search Engine Optimization)
Easy Steps To Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.To optimize your site you have to determine what keywords you want to use. This is one of the most important st...(related: Search Engine Optimization)
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
- Free Search Engines
- Pay-For-Inclusion Search Engines ...(related: Search Engine Optimization)
How To Get Listed In Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because ...(related: Search Engine Optimization)
Winning The Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.
- SE marketing is very effective in driving qualified traffic to a web site. Over 85% of global surfers utilize Search Engines to find goods and services.
- Wh...(related: Search Engine Optimization)
The Myth Of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren't showing up for any searches.Me: What searches have you tried?Prospect: We don't show up for ANYTHING.Me: Why do you want to show up in searches?Prospect: Well, it seems like we should. Our competitors do, and our website is WAY better than theirs.<...(related: Search Engine Optimization)
What Is Search Engine Optimization And Why Do I Need It?
Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Another service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last few years despite the fact that many purchasers of web development services are not clear on what it is or why they need to consider it in the making of their sit...(related: Search Engine Optimization)
Seo, The Simplified Version
Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two thin...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization