Finding The True Pr Of A Page?
|
|
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:
"Andy
Why is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0. The other top results have PRs of 5 and 6. Is Page Rank becoming less important?
Graham"
My answer to Graham was to go back and read a previous newsletter where I discussed just this. In issue 48 I discussed anomalies in PR and backlinks. You can read it online here:
http://ez-search-engine-optimization.com/issue48
In reply, Graham wrote back:
"Andy
If Google are not telling us the real PR values, how can we find out the PR of a site? This is making link exchanges much more difficult. How are we supposed to know whether a link partner is good if we don't know their true PR?
Graham"
and my reply went something like this:
"Graham,
Google released backlinks and Page Rank data to the webmaster community. However, in doing so, they unleashed a monster.
SEOs quickly reverse-engineered the Google algorithm which showed how important both backlinks and PR really were to high rankings.
Every SEO and his cat went out to increase backlinks, and increase PR to their sites. Knowing the Page Rank of another site was fundamental in "manipulating" the PR of your own site. Knowing the linking structure of other sites was fundamental in beating the system and getting your link structure just right for top rankings.
SEOs were manipulating the results using information that became available as soon as Google released PR and backlink data.
Why does Google dislike this? Well, Google wants the best pages to rise to the top of the rankings. A best page might be described as the page with the most relevant content for the search query that was run at google.com.
As webmasters became better at manipulating PR and backlinks, more and more rubbish began to surface in the top results, and that remains today. Pages ranking well only because a good SEO did his or her job, not because the page is the most relevant.
This is why Google have removed your privileges and no longer gives accurate PR or backlink data. They don't want you to have it any longer. They have it in their database and use it for ranking purposes, they just don't tell you that information any more.
As to your question about how to find the real PR if Google toolbar does not show it - there is no way. This is information that Google own, and they have no obligation to give it to you. By hiding this information, Google probably hopes that webmasters will give up the obsession of PR and backlinks, and concentrate on providing quality content that searchers will find interesting - content that adds value to the net.
So how do you know if a link partner is a good one? Simple. Look at their website and see if it is quality or rubbish. A quality site will always be a good link partner, a rubbish site will never be a good link partner.
This is how Google always envisaged PR and backlinks working together to pick the best pages for search results. Sites vote for others based on quality of site, not because of what benefits you might get for providing the link."
*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterTypes Of Links
Internal Linking ? An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.We will, in this article, measure the importance of good internal linking architecture on googles pagerank .When setting up the linking architecture of your site keep in mind that links are of two kinds:-Internal links-External linksInternal links are the constituent elements of the way your web site is organized. They are the bridges by which on...(related: Search Engine Optimization)
How My Page Rank Went From 0 To 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is. We all want to rank higher. Higher rankings mean a lot of things to a lot of people. To web masters it means achievement. They have accomplished a move in the right direction. A high page rank to a website owner is money in the bank. It is also an impressive accomplishment. To other website owners your page rank may be a source of envy.To Google your page rank means quality, importance and relevancy. It lets Google know you are a viable resource and a valuable asset. Google takes your Page Rank and combines it with their te...(related: Search Engine Optimization)
Search Engine Success & The Google-vision Secret
Want to know the secret to great search engine listings? Ignore Google.No, I'm not crazy.Have you ever seen a horse plodding down the road wearing blinders? A lot of people see the road to good search engine listings the same way. With blinders on. They can't see anything but Google. Google is number one. Th...(related: Search Engine Optimization)
How Search Engines Connect Sellers And Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good...(related: Search Engine Optimization)
Google Rankings ? Achieving A Top 10 Position In Google ? Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the f...(related: Search Engine Optimization)
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.Content is the key to search engine rankings. While there are numerous factors involved with the search engine algorithms, content remains a constant in stable rankings for a number of important reasons.Over this series we will cover the ten key aspects to a solid search engine positioning campaign.The Ten Steps We Will Go Through Are:Keyword Selection (Seo Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activ...(related: Search Engine Optimization)
Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), bu...(related: Search Engine Optimization)
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three w...(related: Search Engine Optimization)
Branding Versus Seo
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" s...(related: Search Engine Optimization)
The 7 Points Of Do-it-yourself Seo
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, p...(related: Search Engine Optimization)
How To Get Tons Of Top 10 Rankings Guaranteed
Okay I admit it. I was kidding. I can't guarantee top 10 search engine rankings any more than the next guy.But hold on. Before you click away in disgust I believe I've got the next best thing. That all but guarantees you'll get top 10 rankings. Lots of them. For next to nothing. So you might want to stick around and find out what this is all about.You see to hear some tell it a top 10 ranking is a shoo in. A gimme. A p...(related: Search Engine Optimization)
How To Avoid Getting Ooped On By Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google.I tried everything, but nothing was working. Then I had an opportunity to fly to Atlanta, GA for an intensive SEO workshop with Search Engine Specialist Brad Fallon and Online Store Expert Andy Jenkins. When I mentioned my quandary to Brad, he began checking my backlinks for me.The problem became very obvious the more in depth the investigation got. Yes, I had gotten a lot of backlinks. Yes, I had a strong, keyword related descriptive text. Yes, I had keyword related An...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization