Google Patent Application ? Linking
|
|
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data."
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don't speak lawyer.
Google's Link Evaluation
It is well known that Google uses links as a significant ranking element. Although the patent application doesn't dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.
Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is "legitimate."
The specifics of a good linking strategy are a bit difficult to nail down. In the patent application, Google tries to hide the evaluation method by listing factors that "might" go into evaluating links to a site. Factors that "might" be considered include:
1. The anchor text of the link.
2. The discovery date of the link.
3. The growth rate of links to your site.
4. The rate at which links to a page appear and disappear.
5. The age of links with older links carrying more value.
6. Numerous links to a new site will be looked at as spam, unless some of the links are from highly valued sites.
7. Link growth that is constant is optimal.
8. Sudden bunches of new links will be devalued as spam.
A general theme becomes clear as one reads the Google patent application. Google values sites that are in it for the long term, update regularly and consistently grow in link popularity. Taking this theme into account, it is easy to understand why the Google sandbox exists.
A steady approach is the key if you intention is to gain top rankings in Google. While the delay can be aggravating, the results are certainly worth it.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterGooglebot Wont Go Home
I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.This has been going on now for two months or more, I've bee...(related: Search Engine Optimization)
7 Essential Seo Techniques
1) Title Tag ? When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.2) ALT Tags ? These tags are most often ignored completely. Who would have thought that tags,...(related: Search Engine Optimization)
Sem - Research Measures Success
SEM - Research Measures SuccessSearch engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed.Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your v...(related: Search Engine Optimization)
Opinion ? Search Engine Success
This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Such is the nature of this one.There a many opinions and conclusions being expressed by so called "experts" at this time. We can't turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express m...(related: Search Engine Optimization)
Beat Google?s Dampening Link Filter With Seo Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.The Dampening Link Filter...(related: Search Engine Optimization)
Cracking The Google Code: Under The Googlescope
Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search ...(related: Search Engine Optimization)
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What's optimization your ask? It's making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO...(related: Search Engine Optimization)
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved in.Having the most keywords for your m...(related: Search Engine Optimization)
Optimize Your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in ...(related: Search Engine Optimization)
Three Search Engine Ranking Gold Tips
Getting a high ranking in the search engines is something with many variables.It can rely on what industry you're in, the products or services you supply, and the competition you have.There is however a few basic things you can do to help this process.1. Choose The Right Domain Name!A good example of this is my domain name. At first glance it seems long and drawn out but I chose ...(related: Search Engine Optimization)
Beat Google?s Dampening Link Filter With Seo Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.The Dampening Link Filter...(related: Search Engine Optimization)
Search Engines - The Dominant Factor
Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.Gone are the days of low-cost, no-cost advertising. Now it's all about how much the major search engines can take from your wallet, without you noticing that your advertising costs are far outweighing your sales.Let's be honest - It's all abo...(related: Search Engine Optimization)
Beating The New Google Adword Rules With Blogs And Rss
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. It was the fastest way to generate traffic.By now, most people would have learnt about the latest Google Ruling on their Adwords' programsBasically it goes like this:1) Google will only display two ads for th...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization