Have You Been Dropped By Yahoo?
|
|
Yahoo has fairly recently updated its guidelines. You can read the full list at:
http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
I thought that a few points were of great interest to you because we have discussed these issue in the past when describing the best way to future-proof your site against search engine algorithm changes.
Here are some of the new guidelines:
Pages Yahoo! Wants Included in Its Index
________________________________________
1. Original and unique content of genuine value
2. Pages designed primarily for humans, with search engine considerations secondary
3. Hyperlinks intended to help people find interesting, related content, when applicable
4. Metadata (including title and description) that accurately describes the contents of a web page
5. Good web design in general
It seems content is now King for Yahoo, and unique content at that. As I have always told you, develop webpages with unique content and your sites will do well.
Here is a summary of some of the guidelines Yahoo makes on what not to do. I have added my own comments in brackets afterwards:
1. redirects (targeting smart pages and similar cloaking techniques).
2.Pages that have substantially the same content as other pages (pages generated by page generators that substitute one keyword for another).
3. Pages in great quantity, automatically generated or of little value (data feed sites that are built in a day by someone wanting to put out thousands of pages quickly).
4. Excessively cross-linking sites to inflate a site's apparent popularity (webmasters who cross link all their sites in an effort to rank better).
5. Pages built primarily for the search engines (highly optimized pages).
Read the full set of guidelines for yourself as they offer a great insight as to why your site may have been dropped by Yahoo.
*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter8 Essential Seo Techniques
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the ALT tags, but don't over do it because you could get dropped in the r...(related: Search Engine Optimization)
Increase Your Search Engine Ranking
There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue.I did once upon a time until I realised its not so bad after all! I am here to tell you - the time has come to face your website! A high search engine ranking as you can manage for your website is essential to get any free visitors rather than burn your wallet on pay per click such as adwords for example.At least 85% of people looking for goods and services onthe Internet find websites through search engines such asGoogle, Yahoo, and MSN. The idea of optimizing your pagesfor high search engine rankings is to attract targetedcustomers to your site.The higher the pages come up in search engine resul...(related: Search Engine Optimization)
Five Simple Steps To Getting Links To Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site's traffic. So, how do you build your link popularity? In this article I'll show you 5 simp...(related: Search Engine Optimization)
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.Search engine robots are automated programs that traverse the web, indexing page content and following links. Robots are basic, and robots are definitely not smart. Robots have the functionality of early generation browsers: they don't understand frames; they can't do client-side image maps; many types of dynamic pages are beyond them; they know nothing of JavaScript. Robots can't really interact with your pages: they can't click on buttons, and they can't enter passwords. In fact, they can only do the simplest of things on your website: look at text and follow links. Your ...(related: Search Engine Optimization)
Seo = Search Engine Optimization, Tips On Successful Page Ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.The key points of using these two Meta Tags, is optimization!Evaluate your Keywords: ...(related: Search Engine Optimization)
Increase Your Page Rank Through Seo
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember...(related: Search Engine Optimization)
How To Top Google By Writing Articles
Search engines determine their rankings based on two things:
Beating The New Google Adword Rules With Blogs And Rss
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. It was the fastest way to generate traffic.By now, most people would have learnt about the latest Google Ruling on their Adwords' programsBasically it goes like this:1) Google will only display two ads for th...(related: Search Engine Optimization)
Google Rankings -- Achieve Top 10 Rankings With Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.1. GoogleRankings.com is an incredible tool that every webmaster should consult. Now, because Google rankings fluctuate multiple times a day, the site is sometimes a couple hours delayed, however it provides a great resource in quickly finding how your competitors stack up against your website. Not only that but you can use different key words in conjunction with a website to see how they rank. Incredibly useful ...(related: Search Engine Optimization)
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and they come from Overture.The Overture Search ToolIn order to maximize the number of clicks on their network, Overture supplies a keyword tool so that their customers know whic...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization