Is Reciprocal Linking Dead?
|
|
I just read an article at SitePro News that really rings my bell.
It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts.
Having just completed constructing a new website for my personal use, I have been looking for optimization improvements.
The current rage is "reciprocal linking" so I went about searching for some reciprocal links. To my dismay I discovered websites that contained lists of links in directories that appear nearly useless as far as pointing potential customers to my site. I completed arrangements for link swaps with a few, only to go back and find it impossible to find my link.
Caught up in the frenzy, I had begun to get drawn in to this game. Then I took a step backward. This craziness can't be adding anything of value to any of these websites. Should I participate anymore? I think not.
However it was reading Mike's words this morning that brought home the point that was nagging away at me and sitting in some little corner of my head.
This can't be a good thing and it can't hold up as a relevant marker for search engine ranking. What I am seeing is just too ridiculous.
I am an amateur webmaster by world standards but I don't like to be a "gimmick man." I would really like my website to stand on it's own two feet and have it judged by what you are reading. This links thing appeared to be a farce to me. I'm not into a bunch of "flash" and I won't rely on gimmicks.
Does that mean my website will never make it?
I don't think so. I will work on the important things and pay attention to the credible things. Mike's efforts and words will stand the test of time. I am sure of that. Gimmicks will come and go. I may not be making the best of what seems like "the magic bullet' but I will work to improve the aspects that will stand the test of time.
Does that mean it will take longer to rank well?
Maybe, but once it gets there, it shouldn't quickly go away simply because some gimmick that I utilized has been banished. It should stand the test of time!
Will I take more pride in my accomplishment?
Definitely yes. I realize that in this day and age of competition that "pride" may not be a factor. It is all about money and "do it fast". I still believe there is a place for pride. And to repeat Mike's words "put some content in your website". I bet it will bring more return viewers to your site. If they have found something of value, they will return to it.
Let's get it back to Pride and Quality.
Let your investment Stand the test of time!
About The Author
Tom Henricks is a small website publisher and also a licenced fishing guide in Ontario Canada.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterBeat Google?s Dampening Link Filter With Seo Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.The Dampening Link Filter...(related: Search Engine Optimization)
Meta Tags Explained And How To Use Them For Ranking
The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text).There are many different types of META tags but the one ...(related: Search Engine Optimization)
Local Customers Know Where To Find Local Businesses... The Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Realizing the benefits of local searches Google recently launched &...(related: Search Engine Optimization)
Marketing To Search Engines And Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on."Attention. Interest. Desire. Action." You know this old drill. "Make it happen in the minds of your hungry buying prospects!"Then you went to the web. Ah, web marketing... a horse of a different color. Now it's all about the Engines. What do the search engines want? What are those crawlers looking for?So you switched gears, forgot about you...(related: Search Engine Optimization)
Onpage Optimization: Essential For Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. However, offpage optimization is far more effective WHEN onpage optimization is in place.Onpage optimization is not difficult. It does however take time to make sure all the pieces are in place. Onpage optimization should occur not only on the main web page...(related: Search Engine Optimization)
Kei Concerns And Cid Alternative
Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it.My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers.I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as bein...(related: Search Engine Optimization)
Google Takes Care Of Idiots Too
There's an old saying that goes, "God takes care of babies and idiots."Truly this statement applies to me, because when it comes to my search engine optimization skills, I'm on the idiot side of scale. But that's okay because idiots are loved, and can easily survive in the search engine game too.Let me explain.Although NONE of my 6 web sites rank in Google's top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of money.That's probably because I went into this search engine optimization 'thingy' with a grain of salt. I don't keep any secret arsenals of software tools that reverse engineer web sites to figure out why their ranking high. I haven't read any of the l...(related: Search Engine Optimization)
Which Seo Company/firm To Choose For Seo Services?
In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their custo...(related: Search Engine Optimization)
Seo And Google Indexing - Why It Requires A Complex Blend Of Skills
If it was easy, everybody would be doing it. Getting a company's name and p...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization