Keywords Finalization Methodology
|
|
To arrive at the set of keywords that:
Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )
Steps
Step I:Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.
Once the sites themes & sub-themes are done, lets start by looking for the keywords
StepII:
The finalization of the keywords for any given site can be done in the following way:
Generation of the seed keywords for the site (theme keywords).
Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords)
Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting)
Lets take them one by one:
SEED Keywords/Primary keywords:
The seed keywords can be generated by either of the ways mentioned below:
The client provides the terms he feels are relevant to his business.
The SEO firm generates the seed words by understanding the business domain & the business model of the client.
Some outside domain consultant provides them.
Another way of generating seed keywords is to look for the meta tags of the competition web sites.
WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list.
If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords.
Typically seed keywords are single word.A good number of seed Keywords is between 10-12.
SUB theme Keywords (add Qualifiers)
Now to these seed keywords add qualifiers.
These qualifiers can be anything location/sub-product/color/part no/activity/singular etc.
By utilizing these qualifiers one can expand the list of the seed keywords.Say a good number would be anywhere between 20-30.
Typicaly a sub theme key phrase could be of 2-3 -4 word length.
One recent study suggests that
The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story:
Words in Query LookSmart (%) Ask.com (%) Teoma (%)1 27.00 12.76 38.042 33.00 22.46 29.593 23.00 19.34 18.134 10.00 11.89 8.005 7.00* 7.86 3.516 - 6.19 1.397 - 5.47 0.63
LookSmart does not report beyond 5 search terms, instead grouping five or more terms into one category.
Approximately 40 percent of queries in LookSmart have three or more words. About 32 percent in Teoma have three or more. Ask Jeeves has an even higher skew, nearly 62 percent, because of its natural language focus. Within FAST, the database that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma.
Hence we can keep the average length of sub theme keywords at around 3.
Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterSearch Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.Page Titl...(related: Search Engine Optimization)
Dont Make The Top 30 Seo Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product o...(related: Search Engine Optimization)
Stop Writing For Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekl...(related: Search Engine Optimization)
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new o...(related: Search Engine Optimization)
Google Contest - Nigritude Ultramarine
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'.On May 7th, the day the terms 'nigritude ultramarine' was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are all vying for the number one spot. Others see the contest as an opportunity to test theorie...(related: Search Engine Optimization)
The Best And Easiest Google-friendly Change To Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles... and in general, moved the main content of their site as close to the top of the HTML document as it can go."But Robert," you tell me, "I have a bunch of fancy JavaScript and CSS at the top of my site that I don't want to g...(related: Search Engine Optimization)
The Unethical Seo Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying or engaging in SEO at all, because any of those things are ways to help get you a leg up on your competition. In fact, if it is your argument that this is unethical because it gives one person an advantage over another, stop building websites because there are plenty of businesses out there that don't have a website. You may be taking advantage of a medium some p...(related: Search Engine Optimization)
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are s...(related: Search Engine Optimization)
Microsofts New Search Engine
I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results.To the casual observer...(related: Search Engine Optimization)
Google Is Quickly Changing...
Google is quickly changing...With the big buzz of Novembers fall within Google comes a newly indexed data-base...Did Google do something bad to our great placements? No I don't think so and here's why.While people are screaming for help and wondering what went wrong, I've noticed a MASSIVE shift in page ranking.If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quickly.Now on the other hand, less impressive and especially smaller ranking sites have been bumped up top. I firmly believe this is all because of Google's "refreshing" their memory and possibly starting to take o...(related: Search Engine Optimization)
Seo And The Outsourcing Of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a n...(related: Search Engine Optimization)
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.Most importantly search engines that have any bearing will find you if Google has you listed. Not that there are not any other worth while search engines. There are just many that look to Google. If you have a non comercial website you will want to look into DMOZ for a seperate submission.So don't pay for directory submission many directories will bring you no traffic at all.Here is the #1 tip to getting into Google. Get people to link to your s...(related: Search Engine Optimization)
Google Patent Application - Seo Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a d...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization