King + Queen = Royal Success
|
|
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings.
It is not that difficult. There are two main criteria to getting good rankings:
Content is King
Content is easily viewable and just as easy to measure. It basically includes what you see on the site: the text. If your competition has more text than you, consider increasing yours; if he has more keywords, consider increasing yours; if he has bigger headers, consider increasing yours. By all means, I am not saying to make a carbon copy of his site, but do look at the "on the site" factors that you are lacking and evaluate whether to increase them on your site. A note of caution - make sure that any changes you make actually improves the site and increases its value for your customers. In other words, don't sacrifice quality for quantity unless you believe that the added text actually serves to better the overall look, feel and quality of your site.
Some ideas to increase quality/quantity of content:
- Write a monthly article about your topic
- Write a page about your keyphrase/product/service
- If your headers don't have your keyphrase in them, then be sure to add it
- Make sure the titles on all your pages relate to the content of the page
- Write, write, write (and then write some more!).
Linking is Queen
Linking requires more research. Look up your competitions site on Google by typing in: link: http://www.competitorsdomain.com/ into the search box (replace competitorsdomain with the URL of your competitor). Now the search results you will be looking at is a list of all the sites that are linking to your competitor. Go through that list, and for each site, figure out how he got that link. Some links might be paid for, some might be link exchanges, some might be directories like dmoz.org or Yahoo, and others might be references or testimonials. Make a spreadsheet with each site linking to your competition, and jot down how he got the link. Then, for each site that is appropriate, get it to link to you. Remember to stay away from link farms and low quality links. Link farms are sites that have nothing but links. Low quality links are sites with little to no content. These sites will often try to exchange links with you: Don't do it! Only link to a site if it will enhance the user experience of your clients.
For more about linking, see my article entitled Linking is Queen: (http://www.redcarpetweb.com/promotion/0409.html#feature)
Royal Success
Getting links takes time and patience, and writing is not usually done overnight. To top it off, once these projects are done, you then have to wait for the search engines to discover and re-evaluate your site. Both the link campaign and the writing projects should be something done on a regular basis, not as a one-shot injection. Try to create new pages every month, and to get some links every month. That way your site will make the gradual climb to the top. And who doesn't want that?
About The Author
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. (http://www.redcarpetweb.com/). He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field. Contact: shawn@redcarpetweb.com.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter5 Things To Keep An Eye On In The Seo World In 2005...
After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that "Today's search is nothing" and that it won't be that way for long. There are quiet rumblings in the SEO back alleys of a new, state-of-the-art search engine currently indexing the internet. Websites are dropping off the face of the planet. And we're all left to sit here and put together the pieces. So what is in store for 2005?1) Reciprocal links, while not becoming totally dead, are decreasing in v...(related: Search Engine Optimization)
See How The New Kicked Up Google Sitemap Can Get You Indexed Faster And Ranked Higher!
Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster? Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map. It stands to reason anything you can do make it easier for Google to Index your Work at Home Business Online Business get a Google Ranking. For sure if you don't get indexed you won't get ranked.To show you how serious Google is about using Sitemaps. Google Sitemaps now come with an e...(related: Search Engine Optimization)
A Real Example Of Search Engine Optimization (seo) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "t...(related: Search Engine Optimization)
The Great Search Engine War, Where Content Is King
When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small...(related: Search Engine Optimization)
Get A Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all your competitors want to do the same.One of the great things about Google is that is updates quite frequently. That little...(related: Search Engine Optimization)
Google Sitemaps Just Got Better
Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to kno...(related: Search Engine Optimization)
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine ranking...(related: Search Engine Optimization)
Everything You Wanted To Know About Google -- But Were Afraid To Search For!
(A Reflective look at the little search engine that soared!)All knowing, all seeing, ever present!Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. All the while, cementing its position as the only real facilitator of the world's collective intelligence.Can you remember a day when you have not Googled?But Google's reach doesn't stop with the mouse or the cursor. It has moved beyond the computer scr...(related: Search Engine Optimization)
Niche Marketing - Why Keyword Research Come First
A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for.My clients and customers on the other hand, tend not to ask questions at all. They just pay me, take their lists and happily disappear into the shadows. Do they know something you do not?It really all boils down to this - you do not have a good chance of creating and launching a successful niche website if you are lacking...(related: Search Engine Optimization)
Search Engine Optimization Explained
Search Engine Listing And OptimizationIn the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Understanding how search engines work and what they require is ...(related: Search Engine Optimization)
How To Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks. So, how do you get one way backlinks to yo...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization