Organic Seo: Patience For Long Term Ranking Results
|
|
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Clients regularly ask me about the timing of a search engine optimization campaign and when those results will be seen in the search engine listings. A long term marketing campaign based on search engine optimization takes time: patience is the name of the game.
Optimization Timeframe
SEO's timeframe depends on a number of factors. Part of this involves the accuracy of keyword phrase choices: is the keyword phrase one your visitors would use to find your product or website? If your keyword phrases are targeted to your audience, you will gain optimum results. Did you use Paid Inclusion and/or PPC services? The best combination for success involves using a combination of SEO, Paid Inclusion and PPC services. If you do not use Paid Inclusion or PPC, using organic SEO only, it takes more time to achieve results.
Paid Results
When you use Paid Inclusion or PPC (Pay-Per-Click) bidding, your results show up sooner than traditional SEO. Paid Inclusion submissions state the time-frame in which your page will be indexed by the search engine robots when you sign up for services. PPC bidding results show up as soon as searchers start clicking on your PPC ads. This type of search engine marketing requires an annual budget to renew Paid Inclusion submissions and payment per month for PPC click-through costs. If you are paying too much for your PPC services, organic SEO combined with PPC often helps to keep the prices down for the paid service. By generating additional targeted traffic on those costly terms you may be able to bring the bidding prices down in your PPC campaign or even eliminate some keyword bidding.
The timeline given for paid submissions means the search engines are generating income through this process. Paying for results also gives you a guarantee the listings will be relatively stable in the database.
Paid Inclusion submissions will always take precedence over free submissions because the company makes money from Paid Inclusion. For this reason most search engines will implement free search engine submissions over a longer period of time than paid submissions. When using SEO without the paid submission choices, the process is the same but the optimized pages take longer to be processed into the search engine databases.
Organic SEO
Organic SEO works differently. The best reason to use organic SEO is that it is a low-cost method to promote your website. It can take up to three to six months to see the full results of optimizing your website, especially if you are only using organic optimization. The plus to an organic approach is that once you optimize your pages, the main part of the work is done. You may tweak your keywords and text here and there, but unless you completely re-design your pages, you have what you need in place to begin drawing in targeted traffic. Continue checking your ranking status and reading your log statistics, especially for new keywords visitors are using to find your website.
When using free submissions, expect a three to six month wait before seeing most of the long term results showing in the search engine listings. If you build on a link popularity program and have links pointing back to your website, the search engine robots will find your website through the links, eliminating the need for free submissions. Look at it this way: you pay once for basic optimization and over time the results improve to optimum level. You don't have to keep paying for this service because, unless search engine databases drops your free submission pages (which is not often these days), you will be visible and present to the search engine users when they search on your targeted keyword phrases. Over time you should see a progression in your ranking, depending on how competitive your keyword phrases are.
Budget SEO
What if you can't afford Paid Inclusion or PPC services? Organic SEO is a great way to increase targeted traffic to your website over time. If you do not have a budget for Paid Inclusion submissions and PPC programs, organic SEO will give you good results if you are willing to wait instead of gaining immediate results. Combine organic SEO with plenty of good content and a solid link building program for optimum results. Remember, the search engine listings may entice visitors to come to your website, but you must give them a reason to stay once they arrive. Build your content to keep your new visitors at your website.
Patience Pays Off
Organic SEO is "common sense" promotion. Not a lot of fancy bells and whistles, and it takes time. The addition of good navigation, good content with your keyword phrases throughout the pages and topical sites pointing links back to your website equals long term success.
Practice patience when going organic for your SEO campaign. It may take time but it will be worth the long term results you reap.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter8 Ways To Build A Really Bad Web Site For Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow.Bad Move 1: Build the site using a frameset.Framesets may save designers time but are bad news for search engines. They can struggle to follow links into the web site or read text on the page unless you use a no frames tag effectively. In addition to this, if an engine does keep a cache of a site with frames it will often pick up the individual ...(related: Search Engine Optimization)
Website Ranking With An Internet Marketing Specialist
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Google's algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing speci...(related: Search Engine Optimization)
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.But Internet marketers can also use Google Alerts to help keep track of what's going on around the net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but more helpful to marketers is the poss...(related: Search Engine Optimization)
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Populari...(related: Search Engine Optimization)
3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with=> Inadequate Keyword ResearchHey!...(related: Search Engine Optimization)
Seo Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site and this is the first time you have seriously looked at SEO, then I would recommend starting again from scratch! Build a new site from the top-down and - when you are done - migrate across from your ol...(related: Search Engine Optimization)
Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking ras...(related: Search Engine Optimization)
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackl...(related: Search Engine Optimization)
Offpage Optimization: Does Article Marketing Cut The Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.Submit the articles to a site like EzineArticles.com where they're indexed by category and picked up by other sites to use as content. Soon, your website URL is getting plastered all over the net, and you're working it in new circles th...(related: Search Engine Optimization)
Beyond Hits!
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
But the reports can be overwhelming - a confusing mass of graphs, numbers and URL's. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain?
Step 1: Knowing your markets
First, identify all the different types of visitor to your site, together with the reasons that they might be...(related: Search Engine Optimization)
A Link From An Ugly Duckling Website With A Pr=1 Could Give You 10 To 80 Times More Pagerank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google. One of the common techniques everyone uses (or tries to use) to get a high ranking on Google is to convince other websites with a high Google PageRank (PR) to link to them.Here's what's wrong with trying to get 500-pound gorilla websites to link to you.The Google algorithm for calculating PageRank says that the amount of PageRank a page has available to pass on to each page it links to is the PageRank of the page divided by the number of outgoing links.For example, a page with a PageRank of 4 with two outgoing links would pass on 2 units of PageRa...(related: Search Engine Optimization)
Google - Pr & Backlinks
Here are some observations that I have made recently:1. On several of my own sites, I have some pages with zero page rank despite having links pointing to them PR 5 pages on the same site. These pages are now 2-3 months old. Shouldn't they have PR by now?2. Most of these pages rank well despite the apparent PR 0.3. Doing searches on Google show up a lot of anomalies. Many top ranking pages have PR 0.For example, go to http://www.prsearch.net/This is that great search tool I mentioned last week which gives you the PR and bac...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization