Rock Your Rank With A Dynamite Text Link - Yahoo Directory Explodes Rankings
|
|
Last week a client called me excitedly exclaiming that theirGoogle PageRank had jumped a notch and their targeted keywordterm now ranked #23 (up from #45) for their competitive searchphrase. I asked the client if he'd been notified by Yahoo thathis site was now included in the index after we had submittedit three weeks ago. "Yes," he said, "but why are you changingthe subject?"
"I'm not changing the subject. Inclusion in Yahoo Directory isthe most likely reason for the jump in both your searchposition and your PageRank. Remember when you doubted thevalue of inclusion in the Yahoo Directory and I pushed forsubmission anyway? Now you know why I insisted."
That seemingly expensive Yahoo Directory listing has onelittle known benefit to your website. It is the most importantand valuable text link you could ever purchase. That one linkfrom one source will do your ranking more good than any othersingle link (except possibly the Open Directory).
Many webmasters look at potential traffic referred from theYahoo Directory as the determining factor for submissions,when that is not the best reason for inclusion - It's the linkvalue that matters above all else in this case.
I've had several SEO clients see a leap in ranking fortargeted search terms a week or so after that Yahoo Directorylink goes live for them. Many clients have argued with meabout the value of that Yahoo Directory text link. But at$299, the yearly fee is cheaper than many of those commercialtext link ads sites and does far more for your ranking insearch engines OTHER than Yahoo.
Why? It's purely the value of that link. Search engines knowthat only sites of a certain quality level will submit and getaccepted into Yahoo Directory. They know that seriousbusinesses will pay that yearly fee, while marginal or hobbysites will not pay that $299 every year. Surely there is somelevel of value assigned in search algorithms to inclusion inthe Yahoo Directory.
It's a little known technique for gains in ranking which isbased purely on empirical observation over time. But theresult of inclusion in the Yahoo Directory is the same forevery client, every time - their PageRank ratchets up andtargeted search terms suddenly take a big jump just a week ortwo after inclusion. The same is true of inclusion in the freeOpen Directory Project at http://DMOZ.org .
I've seen client sites jump from positions on page three atMSN search to top 5 positions on page one of the MSN SERP'sfollowing inclusion in the Yahoo Directory. Now we aresubmitting this same client to the Open Directory for the 5thtime in as many months hoping for elusive editors to add thesite, leading to another jump in search position and PageRankif and when they get around to adding the site to the DMOZdatabase.
You do know that Google uses that Open Directory listing intheir own directory, don't you? It's worth submitting andresubmitting until they finally include your site. It reallyis worth the trouble to keep trying, no matter how long theyignore your submissions.
One caveat always applies to Directory submissions! They mustbe done with great care applied to keyword phrases used in thesite description. That single line of text you submit in the"Site Description" text box on the submission page willstrongly affect your keyword phrase ranking in OTHER searchengines for a very long time.
Take care in crafting a keyword rich and effective descriptionfor your site. I always request that clients either have mesubmit for them or use text I've written for them in thatdescription. If you do it badly, it will be re-written by aneditor who cares more for categorization than keywordrankings. Be Careful!
Before you run off begging for reciprocal links from slickwebmasters or purchasing text links of dubious value from textlink outfits, submit to Yahoo Directory and pay the $299 (or$24.92 monthly) for the most undervalued text link available.Then swallow your pride and re-submit to the Open Directoryuntil they finally include your site.
Rock your rank with dynamite text links! Yahoo Directory and theOpen Directory Project.
Copyright © August 23, 2005
Mike Banks Valentine operates http://Publish101.comFree Web Content Distribution for Article Marketers andProvides content aggregation, press release optimizationand custom web content for Search Engine Positioninghttp://www.seoptimism.com/SEO_Contact.htmRSS: http://RealitySEO.com/atom.xml
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterThe Search Engine Optimization Game Is Getting Tricky
For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are n...(related: Search Engine Optimization)
Content Management Systems Eyeball Seos
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly m...(related: Search Engine Optimization)
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are sea...(related: Search Engine Optimization)
20 Ideas For Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".For clarification on these type of issues, let...(related: Search Engine Optimization)
Search Engine Optimization For Everyone
There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.Here are some strategies we have personally used with our web design firm:1. Google AdWords. This is an exce...(related: Search Engine Optimization)
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Us...(related: Search Engine Optimization)
Designing A Website So The Search Engines Will Like You
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and mak...(related: Search Engine Optimization)
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.Search engines send out what is know as a robot or some people call them spiders to index your web page. They find web pages by links, When a robot finds a link on a web page it will follow it to that page (you can join www.linkexchangeit.com to trade links w...(related: Search Engine Optimization)
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter.The aforementioned search engine and directory are the two biggest players in the multi billion dollar pay-for-search industry.Our stubborn and foolish reliance on search engines have helped to open up a "Pandora's Box" of greed, arrogance and theft.Yahoo! Express is a perfect example of all three of those evils! Check out their terms:"Please keep in mind that paymen...(related: Search Engine Optimization)
How Search Engines Connect Sellers And Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization