Search Engine Keywords - What Do People Search For?
|
|
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.
The Overture Company
Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and they come from Overture.
The Overture Search Tool
In order to maximize the number of clicks on their network, Overture supplies a keyword tool so that their customers know which are the most popular keywords relating to their product of service. This way when an Overture customer selects keywords to advertise on, they can pick the ones that are most popular or the ones that most precisely relate to their product or service. This generates more revenue for Overture and more clicks for advertisers.
Anyone Can Use the Search Tool
Fortunately you don't have to be a customer of Overture to use the search tool. Click Here (http://www.content.overture.com/d/USm/ays/) to find the search tool; it's at the bottom of the page.
How to Use the Search Tool
The best way to get started is to type in a major word associated with your business. For example if you're in the marketing business, here's the top 10 search terms and their search count.
Search Count Term
1253354 direct marketing
460115 internet marketing
380450 marketing
76542 business marketing small
48494 email marketing
44160 marketing web site
43064 advertising marketing
42613 network marketing
42414 business marketing
31484 health care marketing
This search count number represents about 20% of the Internet so multiply it by 5 to get an approximate number of searches for the entire web, i.e. the total searches for email marketing are 48494*5=242470 searches across the Internet every month.
How to Use the Data
The value of this search tool goes far beyond just determining popular search terms. Here's a few ways to use the tool for market research:
- Type in your state or city to find out the most popular searches
- Compare the number of searches for your product compared to those of your competitors
- Use the most popular search terms relating to your business for your web site domain names to increase their visibility in search engines.
- Use it to brainstorm new products or services, especially if something is being searched for but is not widely available
- Considering a celebrity endorsement or joint venture partner for your next Internet promotion, compare the various candidates and make an informed decision.
- Use it for determining market size or segmentation information for your business plan.
- Use it to drive all your web content, from web page titles to Meta Tag keywords and descriptions.
- Use it to determine which categories to list your business, from Internet to Yellow Page listings.
- Use it to determine important searches relative to your business in foreign cultures and countries that you are unfamiliar with.
Make Informed Decisions from Now On
The Overture Search tool takes the guesswork out of many of your marketing decisions, from choosing Pay Per Click keywords, to determining the next market your company should pursue. Take a look today and you'll be amazed at the wealth of information that is available. You can try the search tool now on the Overture website at the following URL http://www.content.overture.com/d/USm/ays/.
About The Author
Bryan Brandenburg has published 5 books as well as a number of articles both in print and on the internet. He has published almost 30 software programs both for consumers and business. More information can be found at www.vmmg.net.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterThe Real Search Engine Optimization Guide
Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, yo...(related: Search Engine Optimization)
Getting Listed In The Odp, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.org are arranged within their category according to simple alphabetic order, listings in the Google Directory are based upon PageRank [link]. Thus, sites with higher PageRanks will show up higher on the list of sites under any given category. You can see the PageRank of a site pictorially by looking at the little green bar off to the left of each listing. The other major difference is that the Google Directory updates its listings only once every few months. Therefore, a website that is accepted into the ODP today may have to wait 3 months or more before it is listed in the Google Directory. If you go to DMOZ.org, you can see...(related: Search Engine Optimization)
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of thesearch engines if his/her site is making money, and the answeris almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing"who employed only one of these strategies, and it made him over$1 million dollars.The fact is, search engines can get you an enormous amount oftraffic, and it's traffic to your sites that's free. However, inorder to ethically and effectively market in the search engines,you need to use strategies that actually work.Below are three different ways to effectively, and ethically,raise your rankings in the search engines. I've include...(related: Search Engine Optimization)
How To Write Effective And Unique Articles That Are Optimized For The Search Engines
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see...(related: Search Engine Optimization)
The Seo Gurus Poem
Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own fool...(related: Search Engine Optimization)
Why Search Engine Traffic Should Be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will...(related: Search Engine Optimization)
The Great Search Engine Experiment Revisited Who Is The Coolest Guy In The Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe. A few interesting facts about this experiment Follow.
Google, Backrub, Backlinking, And The Link Hunting Obsession That Takes Its Toll
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".To understand role of Google in the modern net society we need to go deep into its roots. Google was born at hands of Larry Page (rich boy) and perfected by Sergey Brin (russian rich boy) at Stanford University. The idea was to rank internet pages based on number of other pages linking back. For Brin it was sort of academic approach to web page ranking where web page would model for academic paper and back links it receives would model for number of citations that academic paper accounts for. Very interes...(related: Search Engine Optimization)
All About Seo Or Sfo?
First let's start with definitions:SEO: Search Engine Optimization, SFO: Search Friendly Optimization.These two things are what most webmasters have trouble balancing. These things seem to always be on opposite ends. On one hand you have to make sure search engines can crawl your website without any problems. On the other you have to keep the site looking good to keep your visitors.These are all ba...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization