Search Engine Marketing: Choosing Keyword Phrases
|
|
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It's no wonder, then, that search engine marketing campaigns ? which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements ? are a centerpiece of every online marketing strategy.
A marketer's first step in developing a successful search engine marketing campaign is optimizing each page on their website with a set of relevant keywords. In the audiobook, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "The keyword phrases you choose to focus on within your visible Web Page copy is the key to success."
Whalen notes that marketers need to use keywords that are most relevant to their Web site ? two and three-word phrases that best describe their products and services. To develop a list, start with a brainstorming session. What words will prospective customers use to search for information? How often are people searching for those words and phrases?
"Once you have a decent list," says Whalen, "head on over to WordTracker.com, which will tell you how many people are actually searching on those keywords." From there, rewrite or edit the copy on each Web page, utilizing the best keyword selections. "Submit these pages to the search engines, and soon you should start to see your traffic soar!"
Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92
About The Author
Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterGood Things Come To Those Who Wait (and Other Analogies And Cliché?s For Seo)
We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time.Under normal circumstances that expression is simply not true. You'll still get your ketchup if you s...(related: Search Engine Optimization)
Design A Spider Friendly Site
To be successful in the search engines it's important to design your web site with the spiders in...(related: Search Engine Optimization)
5 Simple Steps To Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings. PrimerEach webpage i...(related: Search Engine Optimization)
Affordable Small Business Seo: 5 Common Seo Errors And How To Fix Them
Don't put the cart before the horse.You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs.Affordable Small Business SEO Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.When small business people ask me how their web site could be improved by SEO, I give them some version of the following list of questions. When...(related: Search Engine Optimization)
Search Engine Optimisation - Getting Targeted Traffic
Getting SEO right is an art and it's based on theory and best practice. The search engines don't publish their algorithms so getting it right is like finding the exact formula for Coca Cola.SEO is about getting free TARGETED traffic. That is folks who are looking for what you've got and finding your site (or eBay store) high in the SE listings, ideally in the top 10.Here are some basic principles that apply today (they might not apply tomorrow because the SE's don't announce what algorithm they are currently using).TARGETChoose it wisely. Think this through before doing anything else. There are 4.7 million results delivered by Google f...(related: Search Engine Optimization)
Top 2 Ways To Get Higher Rankings In Major Search Engines
Top 10 search engine rankings. Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run.But what is it that prevent some people from obtaining their coveted rankings?It's true that some years ago, getting high rank...(related: Search Engine Optimization)
Earn With Fun By Simple Seo (search Engine Optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & pl...(related: Search Engine Optimization)
Monitor And Increase Your Search Engine Visibility With The Diy Seo Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position...(related: Search Engine Optimization)
Google Rankings ? Achieving A Top 10 Position In Google ? Part 1
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn't always stay on top. So, besides all the other advice online, it is also extremely important to under stand your competition, and to properly use their key words to your advantage. This article will be part one of a two part series. Below we will look at GoogleRankings.com and how t...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization