Seoing A Flash Intro
|
|
Introduction
Why does a FLASH intro need SEO?Flash, the great SE killer, is basically nonspiderable, although there are reportsof the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world. One way around is to place the intro into a frame and connect the other pages via links from the [noframes] tag. The SE will follow such links, but will not place much weight on the anchor text or any keywords within the [noframes] tag. In this way, the index page is practically lost for most SEO purposes. A tremendous waste, if you consider that, from the SEO viewpoint, the index is the most valuable page of your entire website. For example, it is significantly easier to obtain external links pointing to the index page.
Using frames is definitely a very bad option. The very best action is to talk the website owner into removing the FLASH intro at all.
Even offering a small discount is worth the expenses. But unfortunately, most business ownners are completely fascinated by the idea of their logo bouncing around the screen, changing colors and doing other rather annoying things. This is where the real SEO comes into the play.
Just to make things clear. I sort of like FLASH. I agree that it isa killer tool for webdesign - if used properly. But I do not think thatan intro is a proper usage for this technology.
PlanningTraditionally, cloaking is based on simple principles.
Here we will use somehow different and as I believe, more gentle principles:
ImplementationYou will find a working example at our webdesign site. There you will also find the links for downloading the source code of index.php, flash intro and switch.php.
index.php
This is the page containing the FLASH intro. The FLASH object is contained within a [div]tag with a high Z index and will therefore overlay the actual text placed into the underlying [div] tag.Flash intro itself
The only requirement is that the STOP button points to the page switch.phpswitch.php
After the STOP button is pressed the script in switch.php is executed. The script will register a session variable intro ensuring that the intro will not be played again. Calling the script again through the play intro link will reverse the situation.Problems- The example above uses sessions for preserving the state information. Sessions are usually stored in cookies. Thus clients with disabled cookies will not be able to escape from the FLASH movie. A simple remedy is to store the state in both a session and _GET variable. You may also consider propagating the session in the url, by setting session.use_trans_sid=1 in the php.ini file. This problem will not affect the SE. They will not be served with the FLASH. Even if they are, they will see the real page content and will not press the STOP button to start the session.
- A minority of FLASH enabled clients will not admit the ability to interpret FLASH in the content of $_SERVER["HTTP_ACCEPT"] variable and will not see the intro. Not a real tragedy.In fact you may decide to serve the FLASH uniformly, to all type of clients. The SE will see the real content immediatelly, the human users after clicking the STOP button.
Vaclav Mach is owner of the Scisoft webdesign- a website visibility and accessibility oriented company.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterLink Popularity
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1.Types of Link Building: I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link backExample: Site1 links to Site2 One of the best ways of generating One Way Links is Directory SubmissionsYou can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many othersLimitation...(related: Search Engine Optimization)
How To Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise. It's TIME to learn the basics of how to improve your search engine rankings. There is huge need for search engine optimization experts, but most websites don't find themselves in a very competitive niche market. Many websites can achieve top rankings by applying my optimization basics. All you have to do is put in t...(related: Search Engine Optimization)
Search Engine Robots - How They Work, What They Do (part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Wrong. Search engine robots have only basic functionality like that of early browsers in terms of what they can understand in a web page. Like early browsers, robots just can't do certain things. Robots don't understand frames, Flash movies, images or JavaScript. T...(related: Search Engine Optimization)
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you should...(related: Search Engine Optimization)
Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts?For instance, Google allows us to promote 2 url's, www.yoursite.com & http://yoursite.comSo ok. Nothing new...Then why aren't you promoting the power Google gave to you?See there's some of us who know that adding a link to both urls within our sites is a powerful thing. But what most of us don't k...(related: Search Engine Optimization)
Designing A Website So The Search Engines Will Like You
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and mak...(related: Search Engine Optimization)
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use. If I have an affiliation with any of the companies I recommend, I will let you know. I'm going to start at the very beginning. Therefore, I will assume you have little or no knowledge of how web pages get to the top of the search engines.There is a reason that large web site companies have names like eBay, Google, and Yahoo! These names are unique, limited in characters, easy to spell, easy to say and the bigg...(related: Search Engine Optimization)
Sitemaps 101 - Back To Seo School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.What is a sitemap?Put simply it's a page or pages that contain a list of and link to all the other documents on your site. This is useful on two levels:1. Your visitor can quickly reference all the documents on your site to find exactly w...(related: Search Engine Optimization)
Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking ras...(related: Search Engine Optimization)
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It's no wonder, then, that search engine marketing campaigns ? which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements ? are a centerpiece of every online marketing strategy.A marketer's first step in developing a successful search engine marketing campaign is optimizing each page on their website with a set of relevant keywords. In the audiobook, "Sound Advice on Search Engine Optimization," author Jill Whalen says, &...(related: Search Engine Optimization)
7 Free Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.The fact is, search engines can get you an enor...(related: Search Engine Optimization)
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place!It's a proven fact, in trying to improve search engine rankings, that growing your site thru link popularity, by slowly acquiring incoming quality links, adding small amounts of fresh relevant content on a regular basis, using proper keyword density and placement, along with making your site "sticky" so your visitor's stay longer.But now, there's something else that you have to know about! (an...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization