One of our new Phoenix members complained that her web site had been up for months with no response. I did a SEO and marketing review of her site and then met with her web designer. When asked about the client's SEO (search engine optimisation) and web site marketing the response was: "I am a web designer not a web developer. I am not a marketing person, I only design the 'look and feel' of the site to build the 'brand'."

While I realised that many web designers, coming from IT or graphics backgrounds, have little knowledge of e-marketing I didn't know that these designers are actually using their lack of knowledge and skill as a mark of distinction! 

So, let's see if I have this right: the differences between a web designer and a web developer are:

A web designer:

• designs a web site for "look" and "feel"
• does not design for usability
• dos not design for marketing
• does not design for sales conversion
• does not optimise the web site for search engines
• charges the client a large sum of money while knowing that the product provided will be useless

• must fix all the web designer's mistakes

Doesn't make sense, does it?

Why use Empower! CMS Web Design?

 Empower! believes that a business web site is created to do business off the Net - plain and simple.

• Using our own hosting division (Host2Sell ) we provide clients with sufficient web space and bandwidth on reliable servers in Germany
• Using our own marketing division (Phoenix Business Solutions) we provide niche marketing service through 90+ niche market directories
• All web sites are optimised for search engines
• All web sites incorporate basic emarketing tools such as bulk mail, banner management, links directory, and content management
• All web sites are registered with major local and global search engines
• Optional tools include image galleries, newsletter management, shopping cart and more
• Optional services include PPC advertising, affiliate marketing, income stream generation, etc.
• All web sites are targeted to the client's niche markets
• and more ...