Attention Grabbing Web Design Will Kill Your Sale!
|
|
In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.
The primary goal is to get noticed by the public.
It doesn't matter if it is for radio, TV, magazines, newspapers or posters.
It all comes down to getting noticed.
On the Web this doesn't work!
The reason for this is that on the web, the net surfer is actively searching and looking for information from this gigantic data repository and database that we call the Internet.
They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.
In the of-line world the potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service.
Off-line people are passive!
On the Web people are active!
What does this mean for your web site?
For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors.
They are on your site, already!
But, you normally have their full attention only until they have decided if your site is what they are looking for or not.
If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return.
The time between they arrive at your site and decide to stay or leave is very short.
Normally around 10 seconds!
If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short!
The web surfers don't look at graphic so much as they are reading the information you present.
When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits.
You need to keep their attention, but not by an attention grabbing web design!
Instead, use attention grabbing text!
The most important attention grabbing text is the headline!
The headline will break it or make it!
Does this mean that the web design can look sloppy or amateurish?
No!
It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download.
If you make a clean and easy navigational web site you are much better off!
Yet, what one see on the Internet is to often sites with advanced web design that to often leave you asking what its all about and what its creators are thinking!
If website owners and webmasters concentrated much more of their effort on text information and less on design they would see much better response from their potential customers.
There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable.
In most cases this is contra-productive.
The web designer often will kill your sale by creating attention grabbing web design.
Instead, put your effort on the text information on your site!
About The Author
Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at http://www.data-backup-and-storage.com. Visit his site with web traffic generating tips at http://www.catch-traffic.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterHow To Create A Professional Website In Less Than A Week
Here's a really simple way... any novice can create a fully functional website in less than a week.Websites are the wave of the future. Although many companies are using an online presence to drive business to their brick and mortar stores, many hobbyists also tend to have a bit of interest in developing ...(related: Web Design)
Your Website Visitors - Will They Stay?
I'm sure you've all heard the saying 'Build it and they will come'. Although that may have been true a few years ago, now we must work, and work hard, to get visitors to our websites.You can't always control who visits, however, you can have some control over who stays.Here are a few website no-no's that I have come accross that made me leave without even clicking past the first page.1. Slow loading pages - For those of us still on dial-up internet access this is one of the primary reasons for not hanging around.If you think you are going to load your page up with lots of images and javascripts to make it look nice and do great things, think again. They slow down the loading of the pa...(related: Web Design)
Power Of Squeeze Pages For Realtors
Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get ...(related: Web Design)
How To Make Your Site Attractive To Potential Link Partners
Every now and then, I receive a link exchange request from someone who wants a link from my directory (my high-ranking directory directly accessible from the index page), and in exchange, they're willing to link to my page from one of their zillions of link pages about 18 jumps away from the home page. Needless to say, the proffered page has a Google PageRank of 0, and chances are it's not even indexed by any search engines.What an enticing offer.If you want people to trade links with you, thus increasing your PageRank and traffic, you must offer them a valuable link in return. Not all links are created equally. Here are...(related: Web Design)
Website Design: 10 Smart Tips To Improve Your Ad Copy
Your website design may be affecting your sales in ways that you may not believe.Here are a few website design tips to help you improve your website and ad copy for greater profitability:1. You could decrease or increase the length ofyour...(related: Web Design)
Website Design: 10 Web Site Design Pitfalls To Avoid
If you've a website that is not generating a lotof sales, it may be due to some design flaws.Below are website design flaws you shouldcorrect now, to empower your website:1. Do...(related: Web Design)
Pop-ups Still Work. At Least For The Time Being
Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.....Well, it reminds me of pop-ups on the internet. Eventhough you know that when ...(related: Web Design)
What Is Your Websites Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more pa...(related: Web Design)
Good Web Design ? What Is It?
There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. A question to ask yourself when deciding how to do your website is:How can I most effectively present my information to my visitorsOf course there are several things to consider like budget but I feel that when talking strictly design it is important to put your visitors as first priority as they are the reason you are building the website.
Your Website Could Be Letting You Down
A professionally presented business website is a powerful and essential marketing tool: it's the fi...(related: Web Design)
Are You A Bill Clinton Webmaster?
One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 20...(related: Web Design)
The Best Simple Software For The Busy Webmaster
Here are a few programs I can't do without. They're free, and make being a webmaster much easier.CGI-Telnet http://www.rohitab.com/cgiscripts/...(related: Web Design)
Sales Versus Customer Oriented Websites
Should Generating Revenue From A Website Be The Prime Motivator?
A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconsequential to the ultimate ...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design