Banner Enchancement - Designing Your Banner
|
|
A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors.
Tip #1 - Flashy is no Longer Catchy
Most people are used to advertisements being on a web page as they browse the Internet and they tend to ignore them all together. In the past, to catch the attention of the surfer, banner designs have flashed bright colors repeatedly and used pictures that change colors. In the Internet that we are dealing with today, this no longer works. People ignore these banners knowing that a poorly designed ad normally means a poorly designed web site. Try to avoid rapid image changes unless they equal a smooth movement (ex. a ball rolling).
Tip #2 - A Banner is a Glimpse of Your Site
Your banners, no matter what width or height, should always try to represent your site, with colors, information, and quality. If you have a purple and green scheme for your web site, don't make your banner red and blue. In relation to this, if your web site is about eggs, don't have a picture of a ham dancing around. You want to show what information you have on your site, not just attract people with catchy images (such as a scantly dressed woman for your site relating to eggs). Yes you want to get people to your site, but you also want people to stay on your site. Wasting your money for traffic that's just going to leave once they find out what your site is really all about is a waste of money. You want to keep the people who click on your banner on your site, so make your banner like your site!
Tip #3 - Don't Show Them too Much
The purpose of your banner is to entice people to click on it. Talking about your site a little bit is fine, but giving a three minute speech isn't. You want to give a little information, then lead them to click on the banner to find the rest.
Tip #4 - Unanimated Banners are Good Too!
People these days are spending much time and effort into making that ham dance just the right way, but have they ever considered that maybe having the ham not move at all is better? Moving images do attract attention, but a nice picture also does the trick. The benefit of just having a single frame is that you only have to display a small amount of information. This will entice people to click on the ad to find out more (see Tip #3). Creating a multi frame image results in the viewer expecting more information that maybe you don't have.
Tip #5 - Don't Just Display Your Domain Name (with a few exceptions)
Unless your web sites's name is "WeSellEggs.com" or "Eggs.com," don't just display your name. Having the viewer guess what's on your site based by your name can be risky, so why risk it? Put a little blurb beneath your domain name with a short (fifteen word max) description. Most sites already have this description in the header, so just copy and paste.
Tip #6 - Make Multiple Banners
Having a wide assortment of banners means that you can "match" your banner with the site it is going on. Yes having contrasting colors makes your banner stand out, but you also want to make it look professional. The viewer of the ad, without even realizing it, is looking at the colors of the page as well as the colors of the banner. Having an orange banner on a green site will turn the viewer away from your ad for no reason other than it doesn't fit.
Now that you have some information, open up your paint program and start making slides (or just a single image if you wish). You can always find an easy program to combine your frames together. Try googling "gif animation program" and find one that suits your needs. Good luck and be creative!
Jeffrey Abbott is a respected author and editor of eMoneyReport.com
Visit the site at http://www.emoneyreport.com and read reviews on programs that help you to make money from your own home. eMoneyReport offers a simple and easy format to find articles relating to all types of online business and website promotion.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterDoes Your Homepage Work?
All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to j...(related: Web Design)
Simple Steps To Proper Web Design
Over the course of the last decade, the Internet has grown beyond all expectations. Each and everyday there is a new website that is being developed. The biggest challenge a new website will face is getting viewers to stay on their site long enough and to attain high search results with search engines.One of the factors that could help you address these issues is having a website with good web d...(related: Web Design)
Web Page Building For Beginners 2
A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page.What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for i...(related: Web Design)
12 Essential Web Site Design Tips
1. What's the purpose?The most fundamental thing to do before designing your web site is to define its purpose. Do you want to sell products directly to your customer through your web site, or collect contact details to develop future relationships? A lot of this will depend on the products or services you sell, those with a larger price tag will require more relationship building than those that would count as an "impulse" purchase. People also use web sites to research products as well as purcha...(related: Web Design)
Becoming A Website Designer
The ability to create simple, attractive and functional webpages is a highly marketable skill. There is a huge and growing demand for websites and web content, especiallyfor smaller organizations who often can't afford to hirea fu...(related: Web Design)
You Had Me At The Search Engine
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire...(related: Web Design)
Graphic Terms- The Basics Part I
You're almost set. The content of your website, e-book, or software is complete. Ready to put together your e-book or software ...(related: Web Design)
3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so ? congratulations ? you're well on the way to having a website that will bring you more business. So here they are then ? the 3 Simple Ways To Dramatically Improve Your Website..1. You're Fishing For Visitors ? You'll Need This To Hook Them.Ever been surfing on a website that held your attention and then the phone ri...(related: Web Design)
Keep Your Navigation Simple!
Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site:1. Your link titles need to be understandable.Visitors need to know exactly what link to click on for the info they need. Unfortunately, visitors frequently ...(related: Web Design)
How To Create A Favicon For Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favourite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system). To see one, go to www.bigwowwebhosting.com. Bookmark the site, open another browser window and then go to open the bookmark you have just made. The 'B' next to the words 'Big Wow Web Hosting- Home' is the favicon.Want one? Just follow these 3 simple steps:1) Choose the logo you want to use for your favicon. ...(related: Web Design)
Website Redesign For Existing Websites
Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.1) Is your website fresh - Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines.2) Create a professional image for your website. Out dated graphics and look of the website can turn away your visitors to your competitor's website which is Eye-catching and easy to use and functional website. A clean looking website gives a professional image to your business and it creates leads and sales.3) Forbidden code which can lead to be bann...(related: Web Design)
How Does Your Website Measure Up?
Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written the text but it still feels as if everything just isn't working together. W...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design