Create A Web Site That Builds Trust
|
|
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: "Yea, right."
Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.
Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.
3. Provide a guarantee
Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees?
4. Be nice
For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly ? even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.
When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea!
Herb and Monica Leibacher operate Web Builder Express (http://www.WebBuilderExpress.com). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterChoosing Form Over Function Kills Your Site
Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Everything you do must be designed to be as easy for the visitor to unders...(related: Web Design)
Increase Sales On Your Website! Use Graphics!
How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention.Do you know what you're really looking for? You're looking, subconsciously or not, for a picture to show you what's in the web site. You want to "see" what you're getting into.A website without graphics is losing a major portion of the audience it's owner hopes to attract. Think about it for a moment. Whenever you are reading, your mind's eye is creating visual images of the perception of the words you ar...(related: Web Design)
Got Web Traffic But Still Low Sales? Ten Ways To Selling Success - Part 1
Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start?
If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.
But do you translate those into bene...(related: Web Design)
Why Ugly Sites Sell More Than Pretty Ones
What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales!As a matter of fact, one of my biggest money makers is a consulting service...www.SingalMarketing.com/co...(related: Web Design)
Introduction To Cgi Scripts
Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script. A great site for cgi scripts is cgi-resources.com. You can find mostly free and some fee scripts for mail forms, classified ads, web site management, homepage communities, banner rotation, time and date, polls, password protection, MLM, mailing lists, shopping carts, running your own affiliate program, your own site search engine, and hundreds more.Some of these scripts are fee based,...(related: Web Design)
You Too Can Have An Amazing Website
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority. Although it is a common thought that only large businesses can have top-notch websites, with the tools available today what seemed impractical can now be a reality. Best of all, designing an ...(related: Web Design)
Speed Up Or Lose Out! How To Improve Your Websites Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?One possible cause could be a slow download speed of your web site's homepage or the web site as a whole. There is nothing worse than having to wait for a web site to load up. Studies indicate that the majority of visitors will only wait 3 - 5 seconds for a homepage to load up before clicking elsewhere. If your homepage doesn't load up in this time (from a standard internet connection) you are running the risk of ...(related: Web Design)
Why Web Pages Appear In The Wrong Location After Uploading To My Website?
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.There are two ways to create a web page at your website. You can either create the web page on the server using the server html editor application, or you can create a web page on your home computer and then upload it to your web server using FTP (file transfer protocol) software.The first method is rarely used, because it is not very practical. It la...(related: Web Design)
Your Website Could Be Letting You Down
A professionally presented business website is a powerful and essential marketing tool: it's the fi...(related: Web Design)
Technology Vs. Usability
When JV Media Design was formed, the year was 1995 and the Internet was a very different place than it is today.The first websites we created used simple layouts, a modest amount of graphics, standard "web safe" colors, and no javascript. This was all done in an attempt to create websites that worked well with the browsers of the time (namely, Internet Explorer and Netscape Navigator).As the years went by, technology rapidly changed, and so did the web. Soon enough, javascript was standard procedure to create...(related: Web Design)
Web Crimes: How To Avoid Common Website Design Mistakes
Thinking about designing your own website? Think again about adding any of these "features"?1. Animated gifs. You know the ones: the dancing baby, the rotating email sign. No matter what you chose, nothing screams out "amateur" quite like an animated gif. Next!2. Mouse trails. Those little pictures, or strings of letters that "follow" your mouse everywhere it goes. In my case, they follow my mous...(related: Web Design)
Can Your Visitors Contact You From Your Website
Argh, where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact ...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design