Quality Web Copy Is The Key To Success
|
|
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere.
Offering your potential clients and customers informative, well-written copy is one of the most important aspects of maintaining an effective website, one that brings you new customers and keeps the old ones satisfied.
When you write your web copy, it is important to realize that people read differently on a computer screen than they do on paper. People tend to scan online, rather than read every word. Web users also tend to be busy, goal-oriented people, and they want information presented in a no-nonsense kind of style.
Effective web copy makes every word count. Avoid making empty claims like "We're the best ever company in the world!" Your customers are smarter than that. Explain why your company is better than others. Give facts, and be straightforward. Avoid long paragraphs that beat around the bush.
Humor or off-color writing can turn off potential customers when you include it in your web copy. Remember, it is the World Wide Web, and a joke in one culture can be an insult in another. Write in a universal, culturally-sensitive way and you will appeal to a wide audience.
However, that does not mean your copy must be boring. Be creative! Include customer testimonials and comments. Explain what your business has to offer step-by-step. Describe why your business is different from others, and what makes it unique. Also, be sure to write and spell correctly, and your copy will be an effective tool to help your website succeed.
Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies.He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterWhy Not To Use Web Design Templates For Your Website
In today's age of fast food and high-speed Internet, a business may be tempted to take the "more convenient" route in launching a website ? buying a template and customising it.Website design templates are like off-the-shelf websi...(related: Web Design)
The Top 8 Website Sins Part Two
Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing s...(related: Web Design)
Branding Web Strategy Mistakes - Brand Identity Guru
1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it. We'll often ask people, "What are the objectives of your site?" Answers vary from "the site is supposed to provide information about our company and products", or "the site is supposed to effectively convey our brand to our audience". In actuality, those are very rarely the true objectives, but rather the means to accomplish one's objectives. A website's objectives will in most cases be...(related: Web Design)
How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit
Do you want to use unsafe web colors without offending anyone? You can and you can do it by using JavaScript. It will determine which style tag the user uses by looking at whether it can use unsafe colors. This can get quite complicated for a large web site. You can save these as external Javscript files and use them in a common template. You can even use them in combination with cookies to determine whether they can have unsafe web banner advertising.I have heard about this problem for years but there seems to be no easy solution. Then I started experimenting with JavaScript and found that not only does it work, but it can be easily accomodated in yesterday's browsers with a minimum of fuss.The Javascript code starts like this....(related: Web Design)
The Top Ten Checklist For Low Web Site Sales
You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting.
Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist:
1. Replace long paragraphs of copy with short benefit-driven headlines.
Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?"
2. Make your copy beneath the headlines short and snappy.
Your potential clients come for easy-to-read material. Like you, they are in a hurry, and want free information fast.
3. Put yourself in your targeted visitors' shoes.
Think, "why are th...(related: Web Design)
Do Your Website Yourself - 4 Simple Steps To Get Your Dreams On The Web
Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and pro...(related: Web Design)
Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-impact Ad
No matter what product or service you're promoting,unless you are able to write and use a highlypersuasive Ad, you may not generate a lot of trafficsand sales.Writing a high impact Ad that will deliver truckloads of sales requires some skill and practice.Below are a few professional copy editing secretsto help you improve:1. Publish a picture of yourself in your ad. This willshow people that you're not hiding behind y...(related: Web Design)
How To Hire The Right Web Design Firm
Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price
* Customer service/access to support
* Credibility indicators of the design firm
* Portfolio and design experience
* Other services offered (domain renewal, hosting, SEO)
* Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm.PriceLike many pr...(related: Web Design)
How To Create An Enjoyable Web Page Design
Novice and professional designers alike ? you may probably be skilled enough of any one or all of the techniques in creating a Web page and designing them. However, not all designs, even those made by authorities in the field, prove to be enjoyable and entertaining enough for the users. This is a fact that we hope does not irk some of our design enthusiasts and discourage them from honing their skills.In terms of honing your skills in Web design, here a...(related: Web Design)
Website Design - Choosing Your Colors Wisely
Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let's take a look at some colors and what they mean to you and your website.Blue - the color of stabilityBlue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.Negatives: Depression, coldness, obscenity, conser...(related: Web Design)
Has Your Design Firm Run Amuck With Your Web Site?
What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services!1. Somehow I don't think anyone has a burning desire to spend 30-60 seconds on the Index page of a web site while another fancy Flash animation loads, complete with snazzy graphics, audio, and way cool cutting edge graphics - not!! People want to get real information, not razzle-dazzle gr...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design