Tips For Getting More Sales From Your Website
|
|
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterThe Best Simple Software For The Busy Webmaster
Here are a few programs I can't do without. They're free, and make being a webmaster much easier.CGI-Telnet http://www.rohitab.com/cgiscripts/...(related: Web Design)
Top Ten Ways To Use Audio On Your Site
Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site.
1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site.
2. Make your bio more personal. If you're using a one-page sales letter site, there's a section on why they should listen to you and probably a photo. Add a caption to entice them to click. For example, "Here's 3 ways I can help" with the audio button. This audio doesn't have to ec...(related: Web Design)
How Does Your Website Measure Up?
Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written the text but it still feels as if everything just isn't working together. W...(related: Web Design)
How To Get Your Visitors To Create Content For Your Website
An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling.Wouldn't it be great if someone else would write timely, relevant content for you? Sure, but what are the odds of that happening? Well, many webmasters are already enjoying this phenomenon, and I'm happy to count myself among them.Set it up.Whether your site has a catalog of products or a collection of articles, you can design your pages to all...(related: Web Design)
Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-impact Ad
No matter what product or service you're promoting,unless you are able to write and use a highlypersuasive Ad, you may not generate a lot of trafficsand sales.Writing a high impact Ad that will deliver truckloads of sales requires some skill and practice.Below are a few professional copy editing secretsto help you improve:1. Publish a picture of yourself in your ad. This willshow people that you're not hiding behind y...(related: Web Design)
Adding The Right Keywords To Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. There is another simple strategy to get more bang out of the content of your page ? knowing what wor...(related: Web Design)
7 Web Site Design Mistakes That Will Lose You Clients
In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into. But what is it that makes good or bad web site design? In my personal opinion, a good web site is one that's simple, informative and gives me a reason to come back frequently. That's what you should get from a good...(related: Web Design)
Professional Web Design Companies - How To Avoid Getting Ripped Off
Building a website that is exactly what you want and has all of the components you believe will impress customers is not easy. Your website needs to make searching and buying as easy as possible for your visitors and sometimes it is best to seek help on your website design. You may want to seek out a professional web des...(related: Web Design)
Don?t Put Your Slogan In The Title Tag - Optimize Your Web Pages
Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite:1. It is what people first read when thelisting of your site turns up in Google and othersearch engines.2. It is the single element of your website that the search engines pay the highest emphasis on.If you look up the source code, the title is whatis between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgiA typical slogan isn't stuffed with importantkeywords. My slogan for my stock photographybusiness is "Sto...(related: Web Design)
Drupal Modules
There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules. So a standard distribution contains several useful modules that you can simple point, click and enable.Some examples of such pre-shipped modules are: archive that displays a calendar to navigate old content, book which allows users to collaboratively author a book, forums for threaded discussions about general topics, paths that enable renaming URLs for search engines, polls to capture votes on different topics in the form of mu...(related: Web Design)
What You Should Ask A Web Designer Before You Hire Him
You've thought about it and you're ready to go. You're ready to give your business an online presence. You want your own website. That's great but unless you are doing it yourself, you would be shopping for a website designer. Some people would design their own websites but most people prefer to save themse...(related: Web Design)
Website Sales: Discover 10 Mesmerizing Insider?s Tricks To Ignite Your Sales
Marketing is not an easy skill to acquire.It requires patience and a lot of efforts in conducting many tests and improvement to get it right.Below are 10 mesmerizing website sales tricks to spark up your sales and put a smile on your face.1. Specialize your product or service if you have toomuch competition. If you're selling an advertising book,rewrite part of it and target it just to pet businesses.2. Sell a lead in product for super cheap, even ifyou loose a little money. If people like it, you havea greater chance to sell your higher price product.3. Give people a...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design