Top Ten Ways To Increase Web Sales - Part 2
|
|
You have only 10 seconds to impress your potential buyer.
Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:
Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml.
6. Make your layout clear, clean, and consistent.
An unorganized, unclear site tells people you didn't do your homework by writing excellent copy to convince visitors to buy. If you don't know how to do this, contact a copywriting coach or web writing coach. Take advantage of the smaller priced teleclasses. These professionals can show you how to write the best copy, and help you put in your personality rather than a "one size fits all" kind.
Organize each page in the same layout-such as left centered, right centered, or centered. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color on your Web pages that doesn't jar your visitor.
Make the background light with black, blue and red lettering in the copy. Use simple font changes such as Times Roman for headings and sales letter headlines, and Arial for the copy beneath. This format is the opposite for formatting a book, since Arial 12 is easier to read online than Times Roman 12.
Don't be tempted to use large graphics or pictures. Use small graphics to spice up your site that can be a hyperlink to the larger picture if your visitor chooses to use. Always remember each page must load under 10 seconds. Always use a lot of white space to make it easy on the eyes.
Easy-to-read and clear navigation helps keep your visitors on your site longer. If you are like me, and have a content-dense site, full of articles and tips, you can include long copy so long as you present it in short chunks. Potential buyers need enough pertinent information to make the decision to buy.
It's a good idea to check your site often to see if you have any glitches. Another good idea is to visit your site with a visitor mind set. What turns you off? What do you like? Ask friends or associates to give you feedback. Give them a fre.ebie for their trouble.
8. Put your Web site information into short paragraphs.
When a visitor sees a long line of print, he gets discouraged because he want his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from and they want it faster than light rays. Remember clear, compelling copy is always the rule.
9. Be consistent with your heading and body fonts.
Do not use all capital letters in your articles or headings. They are hard to read. Use only a few for emphasis; for the rest, make them upper/lower case such as "Sell More Books with a Powerful Back Cover".
Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two.
10. Use dividers such as or ------- when you change topics.
These add variety and help your visitors to see your message more clearly. These are often used on business ezines for different categories of information presented. Each publisher's personal choice makes their ezine unique.
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterCustom Website Design - 7 Steps To A More Professional Website
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.Step #1 URLFirst of all, you want to come up with a URL that is professional. This means nothing long, difficult to spell or pronounce, or vulgar....(related: Web Design)
Does Your Homepage Work?
All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to j...(related: Web Design)
Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.If you do have goals, are you measuring them? We often ask people, "what a...(related: Web Design)
How To Hire The Right Web Design Firm
Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price
* Customer service/access to support
* Credibility indicators of the design firm
* Portfolio and design experience
* Other services offered (domain renewal, hosting, SEO)
* Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm.PriceLike many pr...(related: Web Design)
Building Your Website To Save You Money
Does your website make you any money? Does it SAVE you any money?
Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money?
How? Well, while I don't know your particular situation, I can provide you with some thought-provoking ideas that you can take back to your web designer for more input.
Reduce your support costs.
Let Your Website Make You $$$ While You Sleep! And All That Other B.s.!
Well, you've got your product, started your home business, and even have your website up on the internet. Only one problem, where is that money you were supposed to be making? Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer. Just because you have a website up doesn't mean much if people can't find you among the masses of sites out there. And you thought you were done:) Now, the real work starts..... Need marketing strategies......Some easy and free online marketing marketing tips:1. Look for relevant sites, and ask for reciprocal links. Most will be happy to link with you if your site is not an affiliate, mlm, and has some quality their customers would like.2. Do a search for free areas to post cla...(related: Web Design)
Save Thousands Of Dollars By Creating Your Own Web Site
With the advent of the Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. We can transact with anyone anywhere across the world sitting in the comfort of our home.For e.g. a person in New York, USA can send flowers to a person in Ahmedabad, Gujarat, India in real time, i.e. almost within 1 hour the delivery of flowers can be arranged. similarly, transactions of mone...(related: Web Design)
Do-it-yourself Web Design For Home-based Businesses
Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets of their larger competitors, but establishing that presence through a professionally designed and developed web site may not be an affordable option. In many cases, the only cost-effective way to get the web site you want for your business is to do it yourself.Even if you are not experienced in HTML (Hypertext Markup Language), you can find helpful programs which will assist you in your design efforts. Trust me, it is not as difficult...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design