Using Graphic Design On Your Website
|
|
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. Your goal is to capture and turn those prospects into paying customers.
Perhaps the best avenue is by the use of graphics. Three important sections of graphics that should be used for a compelling website are 1) header graphics 2) product cover and 3) background graphics.
Let's start at the top with the header graphics. Without excellent quality header graphics it won't much matter what's on the rest of the page. Here's why. Once a prospect clicks on your site you've got approximately 8 seconds to convince him to continue with the information you're providing. You only get one chance to make a dynamic first impression.
The next area is your product cover. No matter what you're selling you should have a product cover. Even if you're promoting services you should still have a graphic image. People want to see what they are getting for their money. There's no better way to do it than with a picture. There's an old saying, " You can't judge a book by its cover." Guess what? Most people do exactly that! Their opinion is based upon a visual image. Even as you read, your mind creates visual images of the perception of the words. Make sure your product cover fits the bill. Don't sell this area short!
The last area is background graphics. Most people will spend very little time considering the background graphics for their website. This can be a major mistake. Properly crafting the background will have subliminal, almost magical effects on the overall potential of the entire website. It's like the glue that pulls every other aspect of the site into a uniform, well functioning profit-making machine. This area is the major play in helping to create the overall flow and unity to your site. Again, don't sell it short!
In the creation of each 3 areas of your graphics special consideration should be given to the overall theme of your site. The theme will help with continuity of branding and marketing. Today, the Internet surfer is often bombarded with look-alike products and services. Your key to a successful website lies in being faster, more imaginative, and more unique to get your prospect fired up. Simply put, you must stand out from the crowd. The theme of your site will help you do just that. This is not to say every aspect of your graphics should look alike. Far from it! Each area should however, complement the work of the other.
Color, size, tone, relativity, and uniqueness are all important attributes to consider when designing your graphics.
Copyright 2005 Andrew Eaton
Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by step in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterInternet Tip Of The Week: First Impressions
First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make ...(related: Web Design)
Click Here
See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Try putting a "Click Here" button at the bottom of your page that does not specify where it will redirect your customer to. This link should lead to...(related: Web Design)
Web Page Building For Beginners 2
A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page.What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for i...(related: Web Design)
Don?t Put Your Slogan In The Title Tag - Optimize Your Web Pages
Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite:1. It is what people first read when thelisting of your site turns up in Google and othersearch engines.2. It is the single element of your website that the search engines pay the highest emphasis on.If you look up the source code, the title is whatis between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgiA typical slogan isn't stuffed with importantkeywords. My slogan for my stock photographybusiness is "Sto...(related: Web Design)
How To Attract People To Your Web Site And Leave Their Contact
If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it.
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free conte...(related: Web Design)
Owning Your Own Web Site Is A Must
Owning your own website is a must if you are doing businesson the Internet.There are so many factors involved in creating a web site...(related: Web Design)
Quality Of Your Text Layout And Design
Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity.Why?Because it gives you a more professional impression and the text is easy to read.On the web today there are many web sites with a cluttered design. The amount of text that is gathered in one place is too big, therefore it's more difficult to read and focus on text phrases.If you separate coherent text in boxes, then you hekp the reader to r...(related: Web Design)
Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?
As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.Think about it this way. How many times have you found a site through a major search engine or directory, only to visit the site and not be able to find what you're looking for anywhere on the site? What do you do next? You go back to the search engine and click on the next site. That site has lost a customer: you.Helping your visitors find what they're looking for on your site can cover a great many areas, such as navigation, user interface issues, and the lack of a clear "call to action."But one way ar...(related: Web Design)
Custom Website Design - 7 Steps To A More Professional Website
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.Step #1 URLFirst of all, you want to come up with a URL that is professional. This means nothing long, difficult to spell or pronounce, or vulgar....(related: Web Design)
Successful Flash Tips
Ever browse across a website that took ten million years to load or required a road map to find the navigation bar? True, Flash Technology might impress your clients till their eyes fall out. However, Flash Technology requires a skillful balance between gaudy and elegant. We've composed some advice on how to make use of Flash Technology without turning your mainstream prospects away.Navigation BarsUnless your website tests prospects on their IQ, don't require a user to jump through hoops, just to find th...(related: Web Design)
The Testimonial Trick
One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web site's ranking in major search engines like Google.The problem with link exchanges is that they require you to give a reciprocal link in exchange...(related: Web Design)
Keep Them Coming Back - Update Your Site
If you are anything like me, your website is a reflection of yourself. It contains your thoughts and communications, exposed to the entire world at all times. Look at virtually any non-commercial web site and you will get a glimpse at the person behind the monitor.I look at web sites all day long, and I am constantly amazed by the things that people reveal about themselves without saying anything. Is the website well organized or just a jumble of images and text thrown up at a moments notice? Is the site alive with color ...(related: Web Design)
Website Design: 10 Web Site Design Pitfalls To Avoid
If you've a website that is not generating a lotof sales, it may be due to some design flaws.Below are website design flaws you shouldcorrect now, to empower your website:1. Do...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design