Web Marketing: Design Mistakes That Drive Customers Away In Droves
|
|
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:
· Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your "welcome" or "home" page, you are losing customers. She wants information, and that movie is standing in her way. She may not wait to see what is on the other side.
· A pretty "landing" page. If your prospect types in www.widgets.com (or clicks on it in her search engine result) and is greeted with "click here to enter", she is just as likely to hit her "back" button instead.
· Reverse type. Reverse type is basically white letters on a black background (the 'reverse' of what is normal). It looks cool and hip. But it is a pain in the rear end to read. Add that to the fact that people read a computer screen 25% slower than paper anyway, and you are just making it too difficult. Many people simply will not make the effort.
· Small print. I'm not talking about legalese. I'm talking about using a font that is too small. Once again, it is harder to read on a screen than it is on paper. If your font is smaller than 12 points, and especially if it is smaller than 10, you are asking too much of your prospects. I know it looks cool, but looks don't make sales.
· Distractions. If anything on your page is blinking, moving, changing color, or in any other way drawing your prospect's eye away from the words he is reading, your bottom line is being hurt. The same goes for busyness. If there is too much on the page, even too much print, it will not be read.
Your web site may not look as exciting, but getting rid of these design elements will make your bottom line a thrill. And that is about as exciting as it gets!
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these reports, plus more helpful articles like the one you just read, by visiting http://www.dramatic-copy.com/.
Dramatic Copy: The Right Words Make A Dramatic Difference.
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter8 Tips For Designing A Great Website
Square buttons, round buttons, flashy buttons ? will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and colour schemes?STOP!!!!Take a deep breath and read some practical tips for professional looking websites.1. Select a colour scheme and stick to it.If your company has a logo or preferred colours on its stationery that's a good start. For those of you starting from scratch, choose two or three complementary colours and stick with them ? don't change colours on every page.The most common colour schemes include:
- Red, ye...(related: Web Design)
How To Save Money On A Website
- Know what you wantMake sure you know why you want a website and what you want your website to do for you. Write down some short term and long term goals. Establishing an Interne...(related: Web Design)
Website Registration Roadmap - How To Create Your Own Website In 7 Easy Steps
Creating your own website is actually easy in today's world of affordable and free web hosts and website building software. Fortunately, even if you have no Internet experience at all you can simply follow directions and build your own website in seven easy steps. Just follow the steps below and before you know it you will have your very own website online.Step #1 - Make a PlanThe first thing you should do before starting on your website is make a plan. You wa...(related: Web Design)
How To Test Your Web Headlines And Web Site Home Page To Sell More Products And Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.Your coach is number one on Google and 35 other search engines with the key words, "book coaching." While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my visitor to the book's sales letter. My sales letter lacked enough benefit-driven headlines and benefits to convince people to buy.Ways to Reach your Web Site Sales DreamTest your web site headlines and web home page content to be sure your sales message is strong.Through email, send a casual marketing survey. Send different Web site parts...(related: Web Design)
4 Things That Make A Web Site Great
First you need original content. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,...(related: Web Design)
The Right Trigger Words
CNN.com's designers have gone out of their way to make their workdifficult. They could have built a very simple home page with justtheir logo and a handful of links:
- The Most Important Story
- The Second Most Important Story
- The Third Most Important Story
- An Unimportant, Yet Entertaining Story
- Yet Another Story about Michael Jacks...(related: Web Design)
Hiring The Right Webmaster
The Questions You Should Be Asking ?The Answers You Should Be ReceivingWhen interviewing webmasters, don't let price be your deciding factor. Among webmasters there is a split between those who are skilled in the fine art of Search Engine Optimization (SEO), and those who are not. To obtain high rankings for your site on the major search engines, multiple SEO Marketing tactics must be included within the design of your website. As an online business owner you should be concerned with the depth of SEO Marketing knowledge possessed by the person you hire to design and build your website. Do you know the right questions to ask a potential webmaster to ensure that you are doing business with the right person?The process of hiring a webmaster may appear to be as simple as contacting a few designers and getting price quotations ...(related: Web Design)
Web Design: Should You Hire Someone Or Do It Yourself?
So you need a website. You are not sure if you should hire someone or learn HTML and do it yourself. Consider these points before making your final decision.Web design is an art and a scienceA good web designer is worth their ...(related: Web Design)
Digitalize It! : (modification Of Images With Tools Such As Adobe Cs And Corel)
Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation.Nowadays, designing has gone to the new age of advanced technology that utilizes computers and programming. As a designer used to handling tangible products such as the ever reliable crayons, computer technology is oftentimes scary and heart palpitating. With all that computer code and HTML tags and styles, it's no wonder that most designers break out in cold sweat every ti...(related: Web Design)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Design