Do This One Thing To Create A Powerful Product-selling Web Site
|
|
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.
Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.
1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.
2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.
3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? If you have a service, ask them what the number one question they have about Web marketing is. From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.
One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. When he changed the title, sales increased by over 300% in 48 hours.
4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.
Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.
5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?
Check your offer. Did you include a free bonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout--how you lead the prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, type style, and copy.
In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.
6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At the end of each free article your offer include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.
7. Don't worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.
You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, targeted, repeat buyers.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
=Mbr
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterLet Marketing Manage Your Website Content
The definition of the phrase "Content Management" depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. And so, factors for successfully implementing a content management system vary depending on individual business needs.Conducting a thorough assessment of an organization's specific business application or processes prior to installation is one of the keys to implementing a successful content management system. T...(related: Web Development)
How To Listen On The Web
When building a relationship, listening is more important than talking.A website can reveal a great...(related: Web Development)
3 Ways To Increase Your Websites Conversion Rate
Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.Well, even though my business is traffic generation, *I'm* going to tell you that it's a...(related: Web Development)
The Problem With Paypal On Your Web Page
When I set up my website I felt paypal was a very simple and easy solution when people wished to purchase my products.For 6 months I was getting 150-200 unique visitor...(related: Web Development)
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your Gif And Png Image Bit-depth
Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the "bit-depth" or the number of colors within your images.For palette-based formats like GIF and PNG, file size is directly related to the size of the color palette, or the number of colors in the image. As the number of colors in an image crosses a power of two, the file size jumps. A 33-color image must use a six-bit palette, while a 32-color image can use a 5-bit palette. Smaller palettes mean smaller codes (representing pixel patterns), which makes for smaller files. So minimizing the number of colors in index-c...(related: Web Development)
Web Measurement: What You Don?t Know Would Make A Great Book
"What's in it for me?" you ask. "Why should I measure how people use my website? How does it help and what does it all mean?" The purpose of this article is to try to give you some insight into effective web measurement and to talk...(related: Web Development)
Do Authors Need A Website?
"I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think. But how mistaken you can be. As a writer of two books, I discovered the amazing opportunities available to someone who has a website.What are these opportunities? Here are just seven of them:1. An online presence shows that you take your work very seriously and are prepared to market to the world!2. One of the most useful things a website can do is that it can save you time and money for postage, envelopes, paper and photocopying. In today's internet world, more and more publishers are willing to consider submissions using the internet.3. The moment you have a website up, you have the amazing opportunity to publish your own articles. How may times I have heard people say, "I don't mind no...(related: Web Development)
1 Simple Solution To All Internet Marketers About Their Website Design Needs
It is an undeniable fact that not everybody is keen and knowledgeable to create an above average looking website. It is also true that it is something learnable, but it might take a certain learning time span in order to grasp the minimum ability to create an over than average website. Everybody from any field, regardless of their objectives, realizes that a website presence is extremely essential for a bigger exposure, and pretty much common to see buyers chasing after the cheapest and the least time consuming offers.For ...(related: Web Development)
Why You Need A Website
You hear a great deal about the Internet these days -- that it's revolutionised communication ... commerce ... education ... Life-As-We-Know-It ...Is this just hype?You be the judge:AN INTERNET TALEAfter spending over twenty years at the Chalk-face, as a high school teacher, the novelty had worn off somewhat, so I did what so many others are doing now, I started looking for ways I could achieve that most desirable of lifestyles and be my own boss.Home Based Businesses (HBB) are the fastest growing segment of the economy with thousands of people launching out on their own every week.But there are pitfalls in setting up your own business: capital equipment can consume huge quantities of your precious resources; advertising costs can be horrendous, but since they're the o...(related: Web Development)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Development