Five Question-five Minute Web Makeover Quiz
|
|
If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.
What I mean by that is, most people contact a web master to put up their site. They can connect the links but not all are copywriters that bring in new customers and clients. You may have written your own material, but often it lacks the promotion know how to make your words sell.
Score the below questions from 0-5. Add up the total and see recommendations at the end.
1. Does your home page include headlines that compel your visitor to click to product or service sales letter?
The number one mistake Web site owners make is not to give their valuable visitors a reason to buy. While mission statements and bio talk about you, benefit driven headlines make the difference--showing your potential buyers what outcomes they will receive..
2. Does your site offer a sales letter for each product or service you want to sell?
Visitors want you to help them make an informed decision. Educate them about your service in this piece whether it's in a long or short sales letter. Include benefits, features, and of course testimonials.
3. Do you make it easy for your visitor to buy?
At the end of your sales letter, include a page on how to buy. Include each step because many people online are non-techie like your online marketing coach is. Include the call the action link that takes your visitor straight to the order page. Check out a professional's site to see these skills in action.
4. Do you give your visitors what they want--free information?
Not only does a list of articles, ezines or tips on your site give free service and make you look like the expert, it also helps your site become number 1 to 10 in the search engines meaning more consistent monthly sales. Your non-techie Web coach is still number one in Google and 35 others after three years. Be sure to announce you update material every 2 weeks or even daily. That's what brings your potential clients back again and again.
5. Does your Web site bring you all the income you want?
Your site may be attractive and colorful, but check you monthly sales and make sure they increase to the income you want. It's not the hits; it's the sales that really matter. Naturally, your site brings new contacts and develops an image too, but remember to measure your web site's success by the income it provides.Otherwise it's not worth a dime.
Recommendations
Score 0-4
If your score less than 5 you are ready for a complete makeover. Get help now.
Score 5 to 7
Your site is not doing much for your business. It needs improvement. Get a comprehensive Web site evaluation.
Score 8 to 10
Your site is doing well, but a web strategy could make it more successful.
Score greater than 10
Your Web site works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing and service your particular audience.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
=
Email her at Judy@bookcoaching.com or Cullinsbks@aol.comPhone: 619/466-0622 -- Orders: 866/200-9743
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterBenefits Of An Accessible Website: Part 2 - The Business Case
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.Some organisations are making accessibility improvements to their websites, but many are seemingly not making the accessibility adjustments. Disabled people don't access their website, they say, so why should they care?There are, however, two very good reasons as to why businesses should start taking these issues seriously:1. An accessible website will make you more money2. ...(related: Web Development)
What Hosting Companies Dont Tell You, Could Hurt You?
Did you know that hosting companies overcrowd their servers despite all the issues caused by servers runn...(related: Web Development)
Free Isnt Always Good - 5 Reasons Why You Need Your Own Website
Often time I've browsed sites and seen the same thing - general rep websites or free hosted sites. Pop ups irritate me from the free sites as does the blatant ads getting in the way of the text, and if you have seen one rep site you literally have seen them all. Boring, unoriginal, and unprofessional.But after all they are free, and free is good right? Wrong - not when it comes to your image online.Regardless of the business you are in, it's important you have your own website. Meaning you have a unique domain name with purchased hosting. There are many benefits to owning your own website and I'll explain why:<...(related: Web Development)
Why Every Small Business Owner Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.One website that is specific to their business, product, service, name, etc. and...another site that is an educational site specific to the benefits of their service or product.So JoesBaitShop.com tells...(related: Web Development)
Pim Team Case Study: Creating Text Effects With Php And Gd
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.ProblemA-tec Signs and Sraphics Inc. launched a web site with the idea to sell decals online. T...(related: Web Development)
Increase Your Affiliate Earnings With A Smart Webmaster Plan
Affiliate programs are a great way to earn an income online in a few easy steps. However, if you don't have a plan you are going to fail. A smart webmaster plan includes some pretty basic steps that you should follow every time.A...(related: Web Development)
Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.It is not necessary to be a computer "wiz" to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, "hands on"...(related: Web Development)
Nonsense! Why Do I Need A Website?
"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?"If you don't feel a website can help your business grow or increase business sales, or if you're happy with the site your nephew made for you over half a decade ago... then you're not intune with current business trends and business practices.Fear the unknown no long...(related: Web Development)
Are You Being Scammed By Your Web Design Company?
This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company.Web design companies have a lot of control over their clients. I refer to this as "False Power". The sad reality is that most of their clients don't even know they are stuck in this potentially painful predicament. This power is usually exercised when a client of a web design company finds a better deal on hosting for their web site and they simply want to switch their hosting provider, or when the "client" wants to upgrade t...(related: Web Development)
Web Development Processes And Technical Environments
The process of Web application development is critical to the success of web-based projects. The proper processes can not be enforced unless technical environments are properly setup. Technical environments are required for development, test and production.Web applications architecture ( http://www.sysoptima.net/architecture/technical_architecture.php ) is typically in 3-tiers. Applications are developed on NT platforms, and deployed to production on UNIX platforms. Without streamlined procedures and proper environment settings, depl...(related: Web Development)
Creating A Sticky Web Site
When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently. Sticky web sites are more likely to turn viewers into customers.10 Ways to Make Your Web Site "Sticky"1. Keep content fresh! Feed daily news or update the site frequently with new information.2. Use ...(related: Web Development)
Successful Commercial Sites
Do you make your website just to entertain yourself or do you want it to be a great web store? The fact is more than 80% of websites are trying to sell you something. There is nothing wrong if you want to get some money from the website you made, but remember to put some REALLY interesting information on your pages. This information must be free, unique and necessary to as many people as possible.Remember, Internet was built as a research network among universities in early 80's and only after the introduction of ...(related: Web Development)
Whats Your Business Online Attitude?
This article was prompted by some customer support work I was involved in for a private members...(related: Web Development)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Development