How To Listen On The Web
|
|
When building a relationship, listening is more important than talking.
A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past. It is a great place to put testimonials, and quotes from current and past customers. The web is also a good place to sell your products or services. There have been many articles about how the web has been disappointing for the number of sales as compared to regular sales venues such as a retail location. Even though this may be true, it is still an excellent forum for putting in your sales pitch in a manner that the customer can better understand. To promote yourself and also look extremely professional, you can toot your own horn and explain what a good job you are doing. In doing the promotion, make sure the customer can cut through the extraneous materials and get to the heart of the matter.
I hate going to websites that spend their whole time giving me the hype and the giant sales pitch. I usually go to a site to get more information about a company, see who the players are, what kind of business they do, where they are located, and how they can help my business. If a site is obviously only there to pitch me, I usually go on to the next company that gives me the information I want. People go to sites for information and advice; they will not read the hype. Put your support materials online and drive them to the site.
Flashy may be good for some websites but when you re doing business, you need to get to the point. Give out information freely, do not expect anyone to add their email address to your list before you give something out. Otherwise, more often than not they will leave your site.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterThe Top Ten Benefits Of Having A Web Site
Do you need a web site? Are you considering getting one but are unsure? Here we take a look at the main reasons why a web site could be beneficial to your organisation.1) It will give you the competitive edgeIf you do not have a web site people cannot visit it ? an obvious point you might say. But if your competitors have web sites people will be visiting them! These people are your potential customers! Remember also that many businesses have yet to get online, therefore a web site will give you the competitive edge.2) It will be an effective method of advertisingA web site is not a substitute for other advertising media but works very successfully alongside it to enhance your image. You can add your domain name to other printed media - flyers, business cards, signs etc; these are places where many people expect to find ...(related: Web Development)
Six Basic Reasons Why Visitors Stay On Your Web Site
1. The first page appears quickly.It's a good way to have your brief tagline in the starting page of your web site and your company logo. Highlight the benefits and advantages of your products on the starting page.But don't dump all the information on it so that it will appear quickly. Limit your graphic to a file size of 20 KB or less.2. It's purpose is immediately and clearly identified.Say what you want to say and say it briefly and straight to th...(related: Web Development)
Is Your Website Doomed For Failure Before Youve Built It?
One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don't think about keywords first your website is most likely to b...(related: Web Development)
Web Content Strategy 101
Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.Web Content Strategy ComponentsThere are four basic ways you can get content for your site.
Better Web Site Roi: Efficient Online Business With Seo, Ppc, Split Testing, And Forums
If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why ...(related: Web Development)
Make Your Artist Website Sell!
SummaryHere's the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.1. You need an artists websiteAny artist who can classify themselves as either "emerging" or "mid-career" will definitely benefit from having their own website to promote their work. At this stage of your career it is important to be able to have a place where anyone in the world can easily access and view your work.2. Know who you are trying to impressAre you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store se...(related: Web Development)
Top 7 Tips For Building An Antique Car Website
Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. As years pass by only a few of these manage to stay out of the graveyard. These are usually maintained by antique car enthusiasts. Then there is the collector who collects them for their va...(related: Web Development)
Web Analytics - Getting It Right
Understanding and using web analytics.In recent years, website marketers were concerned with increasing 'hits' and the 'stickiness' of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.As a result, hits and views are no longer considered useful metrics f...(related: Web Development)
The Disability Discrimination Act (dda) & Web Accessibility
There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you'll come up empty handed.The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission), two of the most renowned advocates for the DDA (Disability Discrimination Act) and accessible websites, have no specific information about the laws and what websites specifically need to do in order to meet the legal requirements.So, what does the law state?Part III of the Disability Discrimination Act refers to the provision of goods, faci...(related: Web Development)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Development