Making Your Website Shine! Attract And Keep Visitors At Your Site!
|
|
When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks. Why? Because good copy sells!
Pretty is as Pretty Does!
I don't mean to imply that a beautiful site isn't going to attract visitors, but pretty is as pretty does! What happens once visitors get to your site? Your potential prospects will surely appreciate an entertaining and good-looking web site but they didn't necessarily come by to be dazzled by the design. They came because they were looking for your product or service. So be sure your site is conveying an enthusiastic message about your business.
Content must be Exciting and Persuasive!
How often have you searched the Internet for information or a service only to discover that much of what was presented was disappointing? Of course that wasn't the intention of the business owner but all too often written communication on the Internet falls short. The truth is your content has to be enticing and persuasive or you will fail to secure leads and new business.
What is your Site Saying about your Business?
Many folks are eager to draw visitors to their sites yet they don't realize that the words are not grabbing the attention of the reader. Copy must reflect the enthusiasm you feel for your own business. After all, if you're not excited about it, how can someone else get excited?
The Secrets of Exceptional Web Site Copy!
#1 Create Headlines or Slogans!
The number one rule when it comes to selling yourself on the web is opening with an enticing headline, one that describes what you do or how you can help a potential client immediately. You've heard it said many times before that words have power, and that never changes. Take advantage of your communication by showing potential prospects that you know what they need.
#2 How to Attracts Visitors!
When determining what verbiage to incorporate on your site, be mindful as to what attracts you when visiting other sites. Have you noticed that there are words that grab your immediate attention? Notice what inspires you to request information from a site. Those are the clues that reveal the secrets of good web site content. Basically the message you convey should be sincere as a reader connects more easily if they feel comfortable.
#3 Use Descriptive Words!
The way you sell speaks volumes about you, therefore send a message that says: "My product or service will enhance your life, fill a need and make things better for you and I can prove it." How is that achieved? By making sure that you not only write descriptive words but demonstrate benefits. Think about why the visitor is at your site. What does he or she really want? To gain access into someone's head, heart or wallet, your words must not only evoke curiosity but they must appear authentic.
#4. Simple is Still the Way to Go!
Whatever content you choose for your site, make sure it's easy to read. Most experts will agree that content should be understood as easily by a young person as it is to an adult. Simplicity is what counts. Too often excessive information can be overwhelming. The trick is to say a lot in as few words as possible. Well-written content makes it easy for visitors to buy your products and services. Therefore, spend lots of time writing and rewriting your copy.
#5 What is Your Intention?
Having a real intention to help others comes through very clearly. Rather than just selling your services or products, show your interest in your clients by including tips, articles or suggestions that are considered useful. Give something away in your copy and it will come back to you tenfold.
#6 Make it Somewhat Interactive!
Since your goal is to make sure the content speaks to your audience in a manner that invites inquiries, instead of conveying only what you can do for your potential clients, include some pertinent questions in your content that evoke responses. Encourage your visitors to think.
Whether you are designing a new web site, or revamping one that is already online, the content of your material must be offered in such a way as to appeal to your target market. Regardless of the service or product, it is wise to put attention on what you are ultimately trying to communicate. Think about what visitors want to see and what they would like to know about your company. When choosing your words make them appealing and professional. Although you may not win over every potential client, you can do a great deal to ensure victory by knowing the secrets to a well-written site.
Copyright 2005
About the Author
Charlene Rashkow brings 15 years of experience as a Writing Stylist to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, business plans, resumes, letters and all other forms of marketing material.
You may visit Charlene at http://www.allyourwritingneeds.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterWebsite Value - Whats Your Business Website Worth?
If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?It's a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these?The World Wide Web is made up of millions of webpages so it's...(related: Web Development)
Developing State-enabled Applications With Php
Installment 1Developing State-enabled Applications With PHPWhen a user is browsing through a website and is surfing from one web page to another, sometimes the website needs to remember the actions (e.g. choices) performed by the user. For example, in a website that sells DVDs, the user typically browses through a list of DVDs and selects individual DVDs for check out at...(related: Web Development)
Non-profits: Successful Online Strategies
More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. Once your site is up, your organization also has to be ready to keep information current and to maintain consistent outreach activities. If your group is planning a Web si...(related: Web Development)
Instant Relevant Web Site Content - No Its Not A Bot
In about the Time it takes to Watch a Reality TV Show (About 1 Hour) I added 10 Pages of Relevant Content to my Web Page without a Bot.Adding content to your Page Fast is Easy with the Use of Free Articles you Can Reprint. The Advantages of using Reprinted Articles1. Dynamic Relevant Content Fast (Search Engines Love Content)
2. Reciprocal Links To You (See Step 6 Thank the Author)
3. Great Way to Promote an On or Off Line Business
4. People Friendly Content
5. Well Written Professional Content1 - What Do You Want to Promote
The First thing you need to Do is Decide what you Want to Promote. In this Example we are Promoting a Pre Launch of aHome Based Business ...(related: Web Development)
For Newer Sites, Web Marketing Depends On Titles & Links!
We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
- A huge learning curve
- Endless nights working
- Trial & Error
- Learning the ropes
Website Success Is Key
The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value?These are some of the many questions that can be asked when launching a new website. With so many different websites being published (some amazing, awful and otherwise), it would be safe to assume that most current business plans underway include the utilization of a website, and that most active companies are utilizing the Internet to some degree. If you are interested in publishing a website, or already have, here are some key elements that ...(related: Web Development)
Achieving Differentiation With Your Website
Internet Marketing is not a miracle marketing strategy ? competition still exists and you need to have a unique approach with regards to:Web DesignJust as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity.Web Page LayoutLayout refers to the way in which your content and navigation system is arranged on your web pages. It's not always easy to have a unique layout ? you might argue that you will either have your navigation menu displayed vertically or horizontally across to ...(related: Web Development)
Trinkets, Lockets And Empty Pockets
It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing!Even more amazing is how many people try to conduct business online without any money.The other day, I received an e-mail from a woman named Nadia inquiring about my E-mail Consultation Service.In her e-mail, she explained ...(related: Web Development)
Websites For Writers ? Why You Need One And How To Get Started Today
It may seem like the publishing industry's equivalent of Beanie Baby madness- everyone is talking about writer's websites. Freelancers and authors everywhere are jumping on the bandwagon, publishing sites to promote themselves and their work. This craze leaves many writers wondering if it's just a fad or if it's really worth the expense and effort. While it may seem like an overwhelming or frivolous endeavor, there are some solid business reasons why you should consider setting up your own website.? Editors Like Writer's Websites. When querying an editor for the first time, you can add credibility to your writing resume by referencing your website. Instead of attaching clips, you can provide a link to clips on your site. This minimizes paperwork and lets you avoid sending email attachments that can get sc...(related: Web Development)
3 Rules Of Website Designing And Layout
Now that you have got your domain name registered, your next worry is about designing a website or getting it designed, depending on your budget,inclination and knowledge.To help the newbie's start it right - Design your website before getting the domain name registered. Why park an empty domain on the web just like that? Why waste even a single day after registration? right? So a better idea is to keep your "small but complete" site ready. As soon as domain name registration notification arrives, upload the pages. You can keep adding value forever.Small but complete" is what is being explained thru' this article. Keep three things in mind. Simplicity, Appropriate cont...(related: Web Development)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Development