Web Development - The Most Important Aspect Of Writing Web Copy

The Most Important Aspect Of Writing Web Copy

There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a more editorial, news offering style. However, both styles work. Both styles generate thousands of dollars of money for the website owners. Why is this?

The reason is quite simple really.

The reason that both styles work, and work well, is because the copywriter has learned one overwhelmingly important aspect to writing web copy, and any copy for that matter. KNOW YOUR AUDIENCE! This is THE most important aspect to writing effective web copy that there is. You must know your prospect or audience. And that's the ticket to writing seriously great web copy. Web copy that effectively pulls in large amounts of cash.

This is vitally important and cannot be overlooked. You can do everything else right, but if you don't know your audience, your copy will fail miserably. You have to take the time to get to know your audience as well as you know your best friend. You have to know what it is that makes your audience tick. You have to know what keeps them up at night.

In getting to know your audience, you must learn what some of their deepest desires are. If you don't? You're wasting your time and money. This holds true for direct mail copy as well as web copy. This is what makes those long, direct mail style websites sell the product or service that is being promoted. It's also what makes those editorial, news offering websites so effective.

This is SO IMPORTANT that it cannot be overstated. It cannot be overlooked. You must know your audience. Only then can you, or the copywriter that you have hired, write effectively. Knowing your audience will also dictate which style of writing web copy will be the most effective.

So the next time you hire a copywriter to write your web copy, supply them with as much information as you can get your hands on about your audience. And if you are writing the web copy yourself, make sure that you take the necessary time to learn as much as you can about your audience. If you do this, you will be greatly rewarded by increased sales, increased leads, or increased sign ups.

Gary Glasscock is a freelance copywriter specializing in writing effective web copy and direct mail copy. He has studied under many of the current "great" copywriters as well as studying many of the all-time great copywriters. As a result, he has developed a style that is cumulative of all these influences. Gary's website is located at http://www.gc-copywriting.com

Created & Maintained by Empower! CMS Web Sites

Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |

How To Make Your Own Website For Free
If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is al...(related: Web Development)

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Mike, give me some practical things I can do to get more sales from my website!"You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most bu...(related: Web Development)

Adding Word Rich Content To Your Website
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website. Duplication vs. IndividualismHow can we add Word Rich Content to our Websites without overtly duplicating others website content, and as an end product maintain our own Individualism?In theory Article Libraries are the answer to the above question. But, is it true that if you continually add like information to your site, you no longer maintain an individual posture?Not every article that is submitted to your site will fit the needs of your particular agenda. Your site contains individual keywords that are meant to enhance the theme of your pages. Although it is true that many persons who submit articles t...(related: Web Development)

Server Stats ? Analyzing Traffic To Your Site
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.Server LogsTypically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, whe...(related: Web Development)

Top 7 Reasons Why Your Business Needs A Website
A website provides invaluable advantages for businesses who have one.7 reasons why your business needs a website are:1. Convenience for customersUsing the Internet to search for businesses and products is much easier and faster than scouring through the Yellow Pages.2. Provides greater exposure...(related: Web Development)

Websites For Writers ? Why You Need One And How To Get Started Today
It may seem like the publishing industry's equivalent of Beanie Baby madness- everyone is talking about writer's websites. Freelancers and authors everywhere are jumping on the bandwagon, publishing sites to promote themselves and their work. This craze leaves many writers wondering if it's just a fad or if it's really worth the expense and effort. While it may seem like an overwhelming or frivolous endeavor, there are some solid business reasons why you should consider setting up your own website.? Editors Like Writer's Websites. When querying an editor for the first time, you can add credibility to your writing resume by referencing your website. Instead of attaching clips, you can provide a link to clips on your site. This minimizes paperwork and lets you avoid sending email attachments that can get sc...(related: Web Development)

Why Do I Need A Web Site?
Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.A web site is anything and everything you want it to be. Let me elaborate on that.If you have a business and want to expand your markets, you build a web site.If you have a business and want to improve customer satisfaction, you build a web site.If you have a business and want to take advantage of technology while remaining fairly unbiased in technology at a basic level, you build a web site.

Web Analytics - Getting It Right
Understanding and using web analytics.In recent years, website marketers were concerned with increasing 'hits' and the 'stickiness' of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.As a result, hits and views are no longer considered useful metrics f...(related: Web Development)

Introductory Php For Non-programmers
When you started reading this sentence you assumed lo acabaría en inglés. However, I didn't finish in English. This begs the question, 'In whic...(related: Web Development)

Are You Being Scammed By Your Web Design Company?
This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company.Web design companies have a lot of control over their clients. I refer to this as "False Power". The sad reality is that most of their clients don't even know they are stuck in this potentially painful predicament. This power is usually exercised when a client of a web design company finds a better deal on hosting for their web site and they simply want to switch their hosting provider, or when the "client" wants to upgrade t...(related: Web Development)

9 Simple Steps To Create A Background Tiled Image Branded With Your Name
You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name.I am far from a graphic designer but by using Microsoft Word and Microsoft Paint and these 9 Simple Steps. I have been able to create Tiled background Images.Step 1Go into Microsoft Word and Create a Word Art with your Text.

Click on Menu Item Insert then Picture Then Word Art.
Select a Word Art Template
Enter Your Word art Text
Select your Font Style and Size
Rotate your Word Art (Going from Top Right to Bottom Left seems to work best)

Step 2Open Paint...(related: Web Development)

Get To Know People Through Websites
Web sites are not just places to sell things; they are a medium where people can get insight into other people's lives. Take the musician Xavier Rudd for example. I recently saw this guy play at a concert and had never previously heard his music. He was really cool, literally blowing me away with his many skills, beautiful music, positive energy, and humble attitude. So being thus affected, I decided to check out if he had a website on the Internet. After finding his site (http://www.xavierrudd.com/) I automatically got to become more acquainted with the man, not as a fan looking up to a so-called 'star', but as a human being receiving real insight into the workings of another individual in our global human community.First, just let me tell you a little about seeing this fellow p...(related: Web Development)

So You Want To Have A Website
So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves.You are not aloneThe majority of my clients know they need a website but they feel overwhelmed and intimidated by internet technology and why not? Internet technology is continually evolving and changing. What is true this month may not be true next month.