The Number 1 Reason Most Websites Fail
|
|
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers.
Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.
Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings..
"A Website? Yeah - We Got One Of Those Three Years Ago"
I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like the right thing to do.
They don't have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of the offices. And that's it. The site goes live and they tick the box..
"The Internet Sucks - We Don't Get Any Business From It"
That's what these people say three years after their brochure website went live. It's been unchanged in all that time, it uses Frames, has a counter on it, has some 'funky' scrolling text across the top and an early 90s colour scheme. Why on earth haven't they got any business from it?!
And this my friends, is the number one reason most websites fail - the business owners treat the decision to get a website like it's the least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to!
Your Competitor Is Driving A Truck Towards You - Stand Still And You're Dead
It's that simple. Keep moving. Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices.
Just remember what Darwin said;
"It is not the strongest or the bravest that survive. It is those that are most adaptable to change."
Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success. Don't let laziness or fear of change lead to your failure..
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterWebsite Imperatives And Solutions
When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.But the lesson is there to be r...(related: Web Development)
Html Editors 101 - Smaller Is Better
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your ...(related: Web Development)
Building A Great Intranet Taxonomy
While it may seem like a "quick and easy" task, defining the navigation structure and organization of your intranet site will be one of the most challenging tasks you will face in the course of your project. It is also one of the most critical success factors. The site structure, also referred to as the information architecture or taxonomy, is the foundation of your intranet. Creating an effective taxonomy is as much an art as it is a science. Use the wrong terms and your users won't be able ...(related: Web Development)
Is Your Web Site Talking To Your Customer?
A while ago one of my clients approached me and mentioned thatthey were experiencing a serious problem with customerregistrations (obtaining customer names and e-mail addresses),on their web si...(related: Web Development)
Five Steps To Create Your Software Product With Outsourcing
Many executives and investors are skeptical that software products can be developed using outsourcing. Even more skepticism is expressed at the idea of outsourcing version 1.0 of a product. Yet Accelerance clients are using outsourcing to create their products right now. What is the secret to using outsou...(related: Web Development)
Whats Your Business Online Attitude?
This article was prompted by some customer support work I was involved in for a private members...(related: Web Development)
The Most Important Aspect Of Writing Web Copy
There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a more editorial, news offering style. However, both styles work. Both styles generate thousands of dollars of money for the website owners. Why is this?The reason is...(related: Web Development)
Adding Word Rich Content To Your Website
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website. Duplication vs. IndividualismHow can we add Word Rich Content to our Websites without overtly duplicating others website content, and as an end product maintain our own Individualism?In theory Article Libraries are the answer to the above question. But, is it true that if you continually add like information to your site, you no longer maintain an individual posture?Not every article that is submitted to your site will fit the needs of your particular agenda. Your site contains individual keywords that are meant to enhance the theme of your pages. Although it is true that many persons who submit articles t...(related: Web Development)
You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Mike, give me some practical things I can do to get more sales from my website!"You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most bu...(related: Web Development)
The Cost Of A Web Site
Just starting out, you can start with a simple informational site, which is all most need initially, and build up to a fuller site (e-commerce and/or interactive) when you can afford it.Your goal should be to get an online presence. Remember, most surfers are looking for information. Dancing cartoons, streaming video and other interactive features are, in the great majority of cases, unnecessary.Naming Your Site: Selecting and Registering a Domain Name
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Development