Web Development - You Need To Treat Your Website Like An Employee

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It

People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:

"Mike, give me some practical things I can do to get more sales from my website!"

You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:

"Everyone else has got a filing cabinet so I thought we'd better get one. I'm not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though - I made sure my face is on the front of it."

Very good. How much business do you get from it?

"Business? Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a company to build it and it doesn't work."

Right, I see. Have you updated it regularly and promoted it extensively?

"What? No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it's over here in the corner - gathering dust."

So here they are:

5 Ways To Treat Your Website Like An Employee And Make More Money As A Result

Treat your website like one of your employees and it will start to behave like one.

1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs

2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business

3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found

4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.

5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute

Mike Cheney
www.magnet4web.com

About The Author

You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of Ł47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

Created & Maintained by Empower! CMS Web Sites

Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |

Flash Deadly Sins (that Can Kill Your Web Business)
Looks like every client wants a Flash site these days but the reality is...as flashy as these sites may look, there are many negatives you may want to consider before delving into Flash.Deadly Sin One - Long Load TimesThis is the most obvious problem with most Flash sites. Flash files can get large in a hurry and if the page takes too long to load, your visitor will move on without even seeing your site. Ideally, you would want your Flash web page to load just as fast as a 'regular' page with text and images. And yes, it can be done!Problem #1 - ImagesThe whole reason why Flash was developed was to be able to use vector graphics on web ...(related: Web Development)

Make Your Web Site Stand Out
When visitors add your web site to their Favorites or bookmark your site, what shows up in their list of sites? There are at least two things you can do to make sure your site stands out on anyone's list of Favorites, including a great idea that very few sites use. If you have a webmaster, he or she should be able to make these changes quickly, and those who ma...(related: Web Development)

4 Marketing Tips For Resourceful Webmasters!
The internet is a sea of knowledge. Getting your information to 'float' by the right audience can be like finding that one special grain of sand on the seashore. Paying big bucks for marketing can strain your already limited budget. What is a webmaster to do? Let's discuss four valuable and proven ways to market your site without breaking the bank.1. Join forums. Yes, even if running a forum is something you already do, join forums similar to what you have and become a moderator. No, I do not mean for you to siphon traffic from that site to your site. Rather, show yourself useful to that community and you will naturally draw...(related: Web Development)

Building A Great Intranet Taxonomy
While it may seem like a "quick and easy" task, defining the navigation structure and organization of your intranet site will be one of the most challenging tasks you will face in the course of your project. It is also one of the most critical success factors. The site structure, also referred to as the information architecture or taxonomy, is the foundation of your intranet. Creating an effective taxonomy is as much an art as it is a science. Use the wrong terms and your users won't be able ...(related: Web Development)

How Worldly Is Your World Wide Web?
The growth in Internet usage around the world is astounding - 146% in the five years prior to March 2005. And it's not just European and North American users on the Net. The fastest growth was found in Africa with an almost 200% increase in usage. I am often pleasantly surprised as to how fast the internet connections are in 'developing countries' like Indonesia - much faster than the connection at my parent's farm in rural Alberta in fact!But wait - don't rush off and start translating your web site into Mandar...(related: Web Development)

Css - Maximum Benefits
What is CSS?CSS is a simple file which controls the visual appearance of a Web page without compromising its structure. Using CSS we can control our font size, font color, link color and many other attributes on our web page. This will make our HTML code much more readable and the page size will be reduced.Why to use it and how to use it properlyIf you don't use CSS on your web pages and you have many tables and content on them, chances are that your HTML file size will be quite big. Fact is that we live in a busy world, and people are not will to wait more than 5 seconds web page to load.From the other side some web developers implement the CSS on wrong way. They write their CSS in HTML code of the page, like this:<html><...(related: Web Development)

Your Future Profit Is In The Stars
You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too. But millions of people do believe in astrology and are willing to pay to know the future. This creates an opportunity for you to profit from an astrology web site.Because the earth and other planets orbit around the Sun in the same plane, the planets appear to move through a belt in t...(related: Web Development)

The Birth Of A Professional Web Site
The Internet has opened a whole New World of opportunity for all of us. With the vast amount of information available at your fingertips, it has never been easier to communicate your message to the world.A web site will enable you to create your own home on the World Wide Web. Your home may be as simple or dynamic as you'd like and is only limited by your imagination.Although designing a great web site is an important part of developing a successful online business, it is only one small part ...(related: Web Development)

Be Creative Before You Purchase Or Create A Website
Before you jump into spending coutnless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared.Layout the Structure of your website. The basics to getting your website going is to know what type of pages your going to have on your website. These pages can be more complex than you think. Say for example your going to have a homepage, contact page, and a about page. Write these three links out, and branch off other links below them. Like on your contact p...(related: Web Development)

What You Should Know Before Getting A Web Site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven't already, I'll bet you have thought about it and wondered how much more business you could be doing if you just went on line?and right about then, you wonder what it would ta...(related: Web Development)

Creating Compelling Content , Write It And They Will Come
In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Well written, insightful, informative content will bring your readers/customers in and keep them on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.In that article the spiders were the object of our desire. My quote "... almost any written content will give you untold opportunities to flood the spiders data bank with keywords and phrases. Not just 10 words or 30 words but hundreds of keywords and phrases." Today I want to discuss the other reasons for fresh content. In a recent article on his How to Blog for Fun & Profit blog, T.L. Pakii Pierce lays out what he calls "The Four Pillars of Effective Blogs" T.L. ...(related: Web Development)